A company for women who know they're meant for something more. It's time to create a life better than your dreams.



Sister Brands






I Heart My Brand

Anything you desire is meant for you and possible!


To Be AMbitious Consultancy

Emily Williams


Choosing Success – Selena Soo

Emily Williams

posted by

next post


Previous Post


We're a media, education and lifestyle company that supports you in elevating every area of your life. I started IHML in 2014 out of my own desire to love myself and my life. Welcome. We're glad you're here.
TOp categories
Want it all? Join our weekly newsletter,
Gimme that
share this:

Click to listen

James here! If we haven’t met yet, I’m Emily’s husband, business partner and fellow coach.

If you’re anything like me, you’ve probably wondered about the successful and influential people you see in your industry — you question how they got to where they are today, whether they ever struggled, felt the fear you feel and if they’re always as confident as they seem. You ask yourself how they’ve risen to impressive heights and how you can too…

As a High Performance Coach trained by the incredible Brendon Burchard, I spend my life studying the knowledge and methods of  those who are crushing it in impactful ways and continuing to excel every day.

One of the people I’ve had the chance to connect with and interview is Business and Publicity Strategist Selena Soo. I got the chance to sit down with her and ask her about her journey to the success and influence she now exudes in the world.

I talked to Selena about how she went from a non-profit employee to 7-figure business owner, as well as the mindset blocks she had to overcome, and what it took to get on (and stay on!) the path to reaching her potential, and choose success.

In this interview (that covers everything from business to personal life topics) Selena shared …

  • How she – a lifelong introvert – developed the courage to step into the CEO role of her company, rather than staying in a behind the scenes role in other people’s businesses.
  • Getting past the need for perfection and why she decided to share her very first business interview back in 2012, even though she was embarrassed about how she came across.
  • How she distinguished between the different types of fear – whether it’s ‘healthy fear’ of an opportunity that would stretch her past her comfort zone, or actually her intuition telling her something just isn’t right.
  • Plus the details behind her very own quarter-life crisis, and how she used the idea of ‘living in the future’ to move past it.

I wanted to share this interview with you today in the hopes that Selena inspires you to follow your dreams and know what’s possible when you choose success.

To listen to this interview just click here.

In support of your dreams,


P.S. To receive regular emails and updates from I Heart My Life, enter your name and email below.

woman meditating

If you’re truly ready to create a life better than your dreams, then it’s time to talk about the concept of visualization. What is visualization? It’s when you paint a picture in your mind of what you want your life to LOOK like, but also, focus on the other senses too to make it as […]

read more

Woman holding wine

Have you felt for some time that you’re meant for something big, something better, deeper, or more meaningful than you have right now? And yet… are you unable to see with complete clarity what that would look like because you feel so disconnected from yourself and Source? Perhaps you long for a different life… to […]

read more

woman with back to camera

Do you remember the last time your life took a total 180?  Perhaps it was the time you moved to a brand new home (or city), welcomed a new family member, or quit your full-time job to finally pursue your true passion. Or maybe it was a more sudden, shocking, or sad type of change, […]

read more

Reader's Favorites

keep reading

listen to the latest episode while you browse

latest episodes

The I Heart My Life Show



Inspiration and success tips delivered straight to your inbox.

Every week, you'll hear from us with motivation, inspiration and success stories via our blog and podcast. 



design firm

I Heart My Brand


To be ambitious

We created a high-level consultancy where you can work directly with our business advisors and be a part of our driven community. This is for business owners running their service-based business full-time.

Personal brand