How to Master the Art of Selling

Emily Williams

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Are you scared to SELL in your business? Do you feel super sleazy when you have a call with a potential client? You’re not alone! But if you’re ready to make sales fun and easy, then this episode is for you! On this episode of the IHML Show, we talk with Laura Wright, founder of EPIC at Sales, who helps women master the art of sales in a way that feels good and actually works. She’s helped over 4,000 artists sell tens of thousands of dollars worth of work, selling and filling multi-million dollar events, turning over six-figure profits and much, much more. But it didn’t always look like that.

After growing a multi-seven-figure real estate business, Laura was left with over $500,000 in debt and no income during the financial crisis in 2008. Although she eventually recovered financially and professionally, it wasn’t until she started to believe in herself again that everything transformed. That’s when Laura transitioned from working as a subcontractor, helping other businesses reach success, to owning her own business. And after 37 sales calls in one month, she brought in 13 new clients and booked out an entire 6-figures. When it comes to selling with love and purpose, Laura is your girl. Her sales and mindset tips will help to shift your energy into a place of abundance, so you can go into every sales call with confidence and close with a new client!

During this episode, we’re going to cover…

  • Why reinvesting in yourself (and hiring a coach) is so integral to your success
  • Why you should stabilize your income before you do a big launch or sell new programs and services
  • Why sales = love (and how your energy is everything when it comes to sales!)
  • Simple tools to shift your energy from stress, strain, worry and anxiety to abundance, confidence and peace
  • Her EPIC 5-step sales process and formula, that works every time
  • Why making three offers, instead of one, during a sales call is your ticket to a “yes!”
  • How you can successfully address the two most common objections on a sales calls

One of my favorite quotes from this episode is this:

“We’re entrepreneurs. I do 27 things and 5 catch, 3 go a little bit further and one works. The one worked, I go there, I don’t worry about the ones that don’t. I really look at how you get back up again and surround yourself with people who just tell you, you got this, you got this, and so that you own it for yourself, you got this.” –Laura Wright


Hi I’m Laura Wright… also affectionately known as the Epic Sales Ninja (hence the name of my business Epic At Sales).

Over my two plus decades in sales, I’ve helped many different types of businesses grow and prosper.

We’re talking about helping 4,800 artists sell tens of thousands worth of work, selling and filling multi-million dollar events, turning over 6-figure profits on repeat in real estate, and more recently growing my clients’ businesses from $250K in revenue to over $1.2 million in approximately 2 years.



Tune into the I Heart My Life Show with Success Coach Emily Williams to learn how to design a life you love, manifest more success and wealth, move past fear and blocks and create joy in your life and business. Emily and her world-renowned guests will help you create a life that’s better than your dreams and give you tangible action steps to get there — quickly. She’ll cut through the fluff and share what’s worked for her and the world’s most successful people. She believes that success is an inside job — not just about another strategy. The I Heart My Life Show will help you finally heart your life, experience extraordinary success, make more money, live according to your own desires and give you permission to go after what you really want.

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