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How You Can Be “So Money” and Use Your Book to Create An Unforgettable Brand

Emily Williams

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As entrepreneurs, we’re always looking for ways to build our business and earn more money. But are we opening ourselves to all the opportunities to do so? Are we doing everything we can to take action and push ourselves beyond our normal limits? In this episode of the IHML show, we’re talking with one of America’s leading personal finance authorities, Farnoosh Torabi. This amazing guest is hooked on helping Americans live their richest, happiest lives and will inspire you to stop playing small and open yourself up to financial abundance. From her earliest days reporting for Money Magazine to hosting a primetime series on CNBC and becoming the resident money guru for O, the Oprah Magazine, she’s a prime example of how hard work, focus and leveraging opportunities can help you create the success you desire. More recently, Farnoosh began an award-winning podcast, So Money, where she chats with leading experts, authors and influencers about their financial perspectives, failures and habits.

But Farnoosh’s accolades don’t end there. She’s a sought-after speaker and the best-selling author of multiple books, her latest entitled When She Makes More: 10 Rules For Breadwinning Women. In addition to being one of America’s go-to money experts, Farnoosh now helps other influencers turn their own book into an unforgettable brand. She’s passionate about helping entrepreneurs stay visible and keep the momentum going in their business. By the end of the episode, you’ll be inspired to follow your heart, never give up and create a life better than your dreams.

During this episode we’re going to cover…

  • How growing up with immigrant parents, in a working-class family, helped Farnoosh to develop courage and bravery at a young age
  • Why you need to step outside of your comfort zone to find success and fulfillment
  • The importance of staying “relevant” in your business (and how that allows opportunities to find YOU!)
  • The necessity of giving yourself permission to try things in new and different ways
  • How Farnoosh doubled her income by making a simple shift in her financial mindset
  • Why making money is not about YOU, but about leaving a legacy, creating a movement and making an impact

One of my favorite quotes from this episode is this:

“Money isn’t everything, money doesn’t buy happiness, but by God, it does buy resources and infrastructure and people, people’s time, you know you can make an impact, you really can. You can build schools. You can do whatever you want. The thing is that when women make more, they did a survey, they found that women are more charitable than men in all income levels, in all kinds of household, women are more charitable than men as a percentage of their incomes. That again reminded me that as a woman again, I am a giver, I wanna give back.” – Farnoosh Torabi


Farnoosh Torabi is one of America’s leading personal finance authorities — hooked on helping Americans live their richest, happiest lives. From her early days reporting for Money Magazine to hosting a primetime series on CNBC and becoming the resident money guru for O, The Oprah Magazine, she’s become one of America’s favorite go-to money experts and friends.

Millions of Americans tune into Farnoosh’s award winning podcast, So Money where she chats with leading experts, authors and influencers about their financial perspectives, failures and habits. From Deepak Chopra to Arianna Huffington to Margaret Cho, hear how these accomplished individuals learned about money, the mistakes they made and their top financial habits.

Farnoosh is a sought-after speaker and bestselling author of multiple books. Her latest is entitled When She Makes More: 10 Rules for Breadwinning Women. Her work and advice have been featured in The New York Times, The Wall Street Journal, Fortune, Forbes, Money, Time and many others. She also appears regularly on the NBC Today Show and other major news and talk shows.

She graduated from Harriton High School in 1998 and attended the Schreyer Honors College at Pennsylvania State University followed by Columbia University where she earned a Masters in Journalism. She lives in Brooklyn with her husband and two children.


Tune into the I Heart My Life Show with Success Coach Emily Williams to learn how to design a life you love, manifest more success and wealth, move past fear and blocks and create joy in your life and business. Emily and her world-renowned guests will help you create a life that’s better than your dreams and give you tangible action steps to get there — quickly. She’ll cut through the fluff and share what’s worked for her and the world’s most successful people. She believes that success is an inside job — not just about another strategy. The I Heart My Life Show will help you finally heart your life, experience extraordinary success, make more money, live according to your own desires and give you permission to go after what you really want.

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