Redefining the Website Template and Making Design Easy with Jen Olmstead

Emily Williams

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Jen Olmstead is the cofounder of Tonic Site Shop, a company that has redefined the website template. She is sharing her top three website design tips that will make you stand out from the crowd. We also learn how having children helped her become hyper-focused with limited time to get work done.

“Your website is your biggest brochure for your business, so that’s what needs to be incredibly on point.”

-Jen Olmstead


Jen Olmstead is the cofounder of Tonic Site Shop, a company that has redefined the website template.

She has significantly impacted my own journey. Just last year, when I hit a roadblock with our website and ended up moving over to Showit, I used one of Jen’s design templates and created a new website and literally 24 hours.

I am not exaggerating here!

I’m going to tell you how I did that, and Jen is also sharing her personal story as well as her top three tips to make sure that your website stands out from the crowd.

Listen through to the end to hear a special offer from Jen to help you uplevel your business.


  • How to lean into your zone of genius
  • Why you need to invest in the aesthetics of your brand
  • How consumers are making buying decisions
  • Why your website has to be on point
  • How instituting a design intensive changed her business
  • Jen’s top 3 website design tips


Jen Olmstead is the cofounder of Tonic Site Shop, a company that has redefined the website template.

She is a designer by accident, a writer by training, and a lifelong fan of a great story. Jen is passionate about design, executing good work, serving her clients, and being a mom to three kids.

Connect with Jen Olmstead


Get your template: tonicsiteshop.com/iheartmylife


@tonicsiteshop on social


Tune into the I Heart My Life Show with Success Coach Emily Williams to learn how to design a life you love, manifest more success and wealth, move past fear and blocks and create joy in your life and business. Emily and her world-renowned guests will help you create a life that’s better than your dreams and give you tangible action steps to get there — quickly. She’ll cut through the fluff and share what’s worked for her and the world’s most successful people. She believes that success is an inside job — not just about another strategy. The I Heart My Life Show will help you finally heart your life, experience extraordinary success, make more money, live according to your own desires, and give you permission to go after what you really want.


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Email: info@iheartmylife.com


More about Emily, her company I Heart My Life and her coaching programs can be found at www.iheartmylife.com.

Emily Williams is a success coach, entrepreneur, and author with a seven-figure business who, at one point, couldn’t get a job at Starbucks.

After experiencing a quarter-life crisis, she moved from Ohio to London (where she knew no one!), and in 2014 launched her business, I Heart My Life. She made $442 in her first month—and then went on to hit six figures in six months before her 30th birthday. She grew it to seven figures in under 18 months.

Today, she works with female entrepreneurs all over the world, helping them bust through the obstacles that hold their dreams and goals hostage so they can free themselves to live the lives they want, build their own online business, and hit their money goals. She’s been featured in Money, Entrepreneur, Business Insider, Forbes, and Success Magazine.



E-mail: info@iheartmylife.com

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