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Emily Williams


Do You Have What it Takes to Have a Successful Online Coaching Business?

Emily Williams

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Are you meant to be a coach? Have you seen the term floating around the interwebs and wondered if that was the route you should take? I’ve put together a list of things that you need to consider before starting a coaching business to be sure that you will be successful.

There is a very important question you need to ask yourself before you ever consider a coaching business. Do you love to teach? Coaches are teaching and guiding others constantly, so you have to have a heart of service. 

This doesn’t mean you want to be a teacher, only that you find fulfillment in helping others learn. 

“Regardless, I want you to think about what your expertise actually is and what it is you want to share with the world. By the way, even though you have an expertise in it… that doesn’t mean you build a business around it.” 

-Emily Williams

If you’ve felt the pull or the call toward teaching, the next question is how will you help your clients? What topics or concepts do you have an expertise in, but that also lights you up when you talk about it? What could you talk about all day long, every single day, and still be excited to wake up and share more about it? 

Because you can’t coach in every aspect of business or life. You can’t be an expert in everything. Even business coaches will typically choose one aspect of business to specialize in because they want to be as effective as possible in helping their clients. 

Next, have you dug into your own mindset issues? Most coaching work deals with helping your clients identify their mindset blocks and work toward tackling them. If you haven’t identified your own mindset issues, how can you help your clients? 

You do yourself and your clients a disservice when you aren’t willing to work through your own mindset issues.

Those mindset blocks that you start to uncover may actually affect this next bit of advice. How do you feel about marketing? Strategy? Sales? What comes up for you when you see those words?

I ask this because a business cannot exist without these things, but many times women are not willing to sell their services. Coaches especially tend to discount their services and become reticent when they are told to raise their rates.

You aren’t running a charity, so you have to be willing to market yourself and ask for the sale. 

Lastly, you have to be willing to be visible. Visibility is the key to finding your clients and one of the things you’ll need to coach those clients on. So you’ll need to be willing to get visible on behalf of your clients.

So, do you have what it takes?  

In this Episode: 

[00:30] What does it take to be a masterful coach? Listen in and learn if you have IT. 

[02:23] Why I turned to psychology rather than teaching. 

[04:52] How my quarter life crisis shaped my future. 

[05:50] Do you have a desire to help people? Is it a calling? 

[09:21] You have a calling… what is your expertise? How will you help? 

[13:36] Be willing to do your own deep mindset work.

[18:15] How do you feel about marketing, strategy, and sales? 

[22:51] If you’re willing to get visible on behalf of your clients, then you have what it takes.

Links & Resources: 

Click to learn more about I Heart Coaching

Subscribe to the Podcast: 

I Heart My Life Show on Apple Podcasts
I Heart My Life Show on Spotify

Connect with Emily: 

I Heart My Life Website
I Heart My Life on Instagram
I Heart My Life on Facebook
I Heart My Life on LinkedIn


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Episode Sponsor: I Heart Coaching


“Regardless, I want you to think about what your expertise actually is and what it is you want to share with the world. By the way, even though you have an expertise in it… that doesn’t mean you build a business around it.” – Emily Williams

“You have to be willing to do your own deep mindset work. Not just so that you can support your clients, but so your business actually moves forward. Because right now there’s a lot of stuff that’s probably holding you back if you haven’t done this week.” -Emily Williams

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