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Emily Williams


How to Grow Your Business Using YouTube with Amy Sangster

Emily Williams

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What would it feel like to wake up one day and have millions of subscribers to your social platforms and have a solid organic marketing strategy bringing in lead after lead? Sounds amazing right? Amy Sangster is a YouTuber and course creator who is sharing her story and how she helps her clients do just this!

“Even if you’re staying small, people are still judging you. So you may as well put yourself out there and take that judgment because you’re getting it anyway and at least benefit from all of the positives that actually come from sharing your message to that wider audience.” -Amy Sangster

Amy started in the YouTube world with intention and as a result saw massive success very quickly. It is the intention with which you start your channel which matters most. If you don’t have an overarching goal for what your channel is meant to achieve, then you won’t see the results you want. 

After creating a thriving YouTube business herself, she realized that sharing her knowledge was another way to bring in the revenue that she was looking for. She then began creating courses to help her clients find similar success. Her take on how to properly start and manage a YouTube channel is truly unique which is why our team has fully invested in it ourselves. 

Listen as Amy shares her story, her tips, and digs deeper into the mindset behind having a YouTube channel and making it flourish. Yes she’s faced judgment and yes there has been disappointment, but it’s all worth it when she can see exactly how she’s impacted so many lives. 

If you’re ready to do the same, then check out her course and don’t forget to use the promo code: EMILYWILLIAMS to save $500. Is YouTube what’s missing from your marketing portfolio and calendar? 

In this Episode: 

[01:48] Amy shares the story behind her success and where it all started. 

[04:32] Why she moved into online courses.

[05:56] Has her initial desperation transformed? 

[07:12] What was the process for gaining followers and exposure for the course? 

[09:17] Learn more about what she was selling that people were attracted to. 

[11:52] Did she have any money stories and judgment come up as she was sharing her success? 

[15:49] Your “why” is what is going to keep you going. Learn more.

[17:28] How to move past the safety switch that our brains have on our lives. 

[19:53] Where did her curiosity and willingness to learn come from? 

[23:05] Why Amy is a big proponent of the Law of Attraction. 

[25:01] Learn more about Amy’s new company.

[28:22] What are some of the first steps to take when starting a YouTube channel? 

[34:37] Hear more about Amy’s YouTube course. 

[35:25] What is Amy excited about in business and life? 

[36:48] Amy shares one way that you can create a life better than your dreams. 

[37:59] Connect with Amy. 

Links & Resources: 

The Social Dilemma on Netflix

Subscribe to the Podcast: 

I Heart My Life Show on Apple Podcasts
I Heart My Life Show on Spotify

Connect with Amy: 

Amy on Instagram
Amy on YouTube

Amy’s Website

Unemployed Movement 

Unemployed Course (Use code: EMILYWILLIAMS to save $500 on the course)

Connect with Emily: 

I Heart My Life Website
I Heart My Life on Instagram
I Heart My Life on Facebook
I Heart My Life on LinkedIn

I Heart My Lifers Community


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“When you put yourself out there in any kind of way on any social media platform, that’s kind of part and parcel of it. We all know that we’re opening ourselves up to a level of judgment, but I also didn’t know that my videos would go viral overnight.” – Amy Sangster

“Even if you’re staying small, people are still judging you. So you may as well put yourself out there and take that judgment because you’re getting it anyway and at least benefit from all of the positives that actually come from sharing your message to that wider audience.” – Amy Sangster

“When someone says something nice to you, it’s about them. When someone says something negative about you, it’s about them.” – Emily Williams

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