A company for women who know they're meant for something more. It's time to create a life better than your dreams.



Sister Brands






I Heart My Brand

Anything you desire is meant for you and possible!


To Be AMbitious Consultancy

Emily Williams

We're a media, education and lifestyle company that supports you in elevating every area of your life. I started IHML in 2014 out of my own desire to love myself and my life. Welcome. We're glad you're here.
TOp categories
Want it all? Join our weekly newsletter,
Gimme that
share this:

I’m going to let you in on a little secret. You don’t have to do things the way others have done them. Now, of course, there is a lot to learn from experts in your field. There’s no need to totally reinvent the wheel where you don’t have to, but I’d argue it’s equally as important to know that there’s more than one set way to get the results you desire. 

“We want to follow the people who have come before us, but that doesn’t mean that you [shouldn’t] sprinkle a little bit of yourself into the recipe as you’re making this incredible product or building this brand. In fact, it’s actually really important that you do.” -Emily Williams 

The idea of giving yourself permission has been coming up a lot with our IHML clients, and after having a major realization in my own life and business at the start of this year (like literally on New Year’s Day), I knew I had to record this episode. Listen as I dive into the importance of giving yourself permission to pivot in your business (and your life) if it means following your heart. I discuss the difference between fear-based resistance and resistance caused by misalignment. Now, to help you take action, I reveal the questions that you can ask yourself any time you feel like you should be doing something. (Hint: if it’s not in alignment with your desires, you probably shouldn’t). 

Remember, it’s your dream. It’s your business. So, why can’t you give yourself permission to build it on your own terms? To make changes? To do things differently than what has been done? (Hint: you can). 

Follow along as I explain how you can create your own version of the path that plays to your strengths and gets you results. The truth is, there is more than one way to get to the results you desire. In fact, it’s the small tweaks, the personal touches, we make along the way that really defines our brands and makes them unique to us. So, give yourself permission to deviate from the set path. In fact, I encourage you to do so. 

And this doesn’t just apply to your business. Whether you’re on a mission to lose weight, be more productive, eat healthier — literally, any goals you have for yourself — I explain why it’s important to be able to understand when to listen to the experts and when to set off on your own version of the path others have paved before you. Don’t do the workout if you hate it. Don’t eat the food if it makes you gag. Find another way. 

If you’re ready to move full force in the direction of your desires for your life and business, this episode is going to help you do that. Remember, this is the year for you to live a life that’s better than those dreams, Lovely. 

In this episode… 

[01:50] Why you need to start giving yourself permission (with “Jane”).  

[03:19] Balancing expert advice and your own intuition. 

[04:00] The questions you can ask to ensure alignment (and build your business). 

[06:23] How I navigated a recent pivot in my own business. 

[08:36] There’s always another path to the result you want. 

[11:01] Knowing the difference between relief and fear. 

[14:08] It’s okay to go in a different direction (as long as it feels right).

[15:01] It gets to feel good and be successful (the ultimate form of self-love). 


“We want to follow the people who have come before us, but that doesn’t mean that you [shouldn’t] sprinkle a little bit of yourself into the recipe as you’re making this incredible product or building this brand. In fact, it’s actually really important that you do.” -Emily Williams 

“When you’re learning from somebody, give yourself the permission to tweak things a little bit or to edit it if it doesn’t feel in alignment. And of course, there’s going to be times where you feel resistance because you’re doing something new, but that’s why you need to start to recognize the difference between resistance and not moving forward– because maybe you’re scared or maybe because you’ve never done it before– and resistance when something truly isn’t in alignment and it’s not the way that you’re meant to we’ll be doing it.” -Emily Williams

“I really believe that there’s a way to have success and follow a plan and have step-by-step processes, but also infuse your heart into what you’re doing. And ultimately when your heart is in something, you’re going to give it your all and it’s going to be so much more successful.” -Emily Williams 

Links & Resources: 

Register for I Heart Coaching today. 

Subscribe to the Podcast: 

I Heart My Life Show on Apple Podcasts
I Heart My Life Show on Spotify

Connect with Emily: 

I Heart My Life Website
I Heart My Life on Instagram
I Heart My Life on Facebook
I Heart My Life on LinkedIn


Book a Call

Episode Sponsor: I Heart Coaching

woman meditating

If you’re truly ready to create a life better than your dreams, then it’s time to talk about the concept of visualization. What is visualization? It’s when you paint a picture in your mind of what you want your life to LOOK like, but also, focus on the other senses too to make it as […]

read more

Woman holding wine

Have you felt for some time that you’re meant for something big, something better, deeper, or more meaningful than you have right now? And yet… are you unable to see with complete clarity what that would look like because you feel so disconnected from yourself and Source? Perhaps you long for a different life… to […]

read more

woman with back to camera

Do you remember the last time your life took a total 180?  Perhaps it was the time you moved to a brand new home (or city), welcomed a new family member, or quit your full-time job to finally pursue your true passion. Or maybe it was a more sudden, shocking, or sad type of change, […]

read more

Reader's Favorites

keep reading

listen to the latest episode while you browse

latest episodes

The I Heart My Life Show



Inspiration and success tips delivered straight to your inbox.

Every week, you'll hear from us with motivation, inspiration and success stories via our blog and podcast. 



design firm

I Heart My Brand


To be ambitious

We created a high-level consultancy where you can work directly with our business advisors and be a part of our driven community. This is for business owners running their service-based business full-time.

Personal brand