Making Multiple 7 Figures Through Passive Income Streams with Lisa Johnson

Emily Williams

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Many of us dream of working 30 hour weeks—but what if you could work 30 hour MONTHS while traveling the world with your family and bringing in multiple 7 figures in revenue every year? Today’s guest Lisa Johnson has figured out the formula to do just that—and it’s all thanks to building her business on a passive income model.

“To be the 5% of people that do actually make a success in business, we have to do what 95% of people won’t do.” – Lisa Johnson

As you know, I’ve always been passionate about helping women like you to create a life of financial abundance. But I’ve never believed in settling for business success alone—because what’s the point of making millions when you’re working around the clock, staring at the same four office walls, and never even seeing your kids? Unless you build your business in a way that supports your life (NOT the other way around), you’ll never be fully satisfied. And I won’t let you settle for anything less than you deserve and desire, lovely! 

The beauty of this new age of business is that there’s no one-size-fits-all solution. You can move right past the realm of what’s ‘realistic’ and make your own rules—and all you have to do is decide that it’s possible for you. So if you believe that you’re capable of making 6 or 7 figures in revenue without overwhelm or overwork, and without trading every single hour of your time for money, then you already have all it takes to make passive income work for you.

I was absolutely thrilled to sit down with Lisa Johnson for this week’s episode of the I Heart My Life Show. Lisa is an expert strategist helping women worldwide to create passive and semi-passive income streams, and build a one-to-many business model that affords them more time, more freedom, and more money. She has built not one, but multiple 6 and 7 figure businesses, trying out different industries and business models for size until she finally found the one that fits her life best. And it brings in $5 million a year!

In this interview, Lisa pulls back the curtain on her success, speaking candidly about the struggles of being a single mother in the corporate world, and the lengthy trial-and-error involved in launching and scaling her companies. It’s been a long time since I’ve been so inspired by a guest’s story, and I know you will be, too!

Be sure to listen right to the end to find out Lisa’s top tell-tale signs that your audience is primed and ready for your passive income product. 

In This Episode:

  • Lisa’s story, from being bullied in school to bringing in millions in passive income
  • Why you should plan your life before you plan your business
  • A walkthrough of passive and semi-passive products Lisa has launched
  • The part money mindset plays in reaching the million-dollar mark 
  • Why mindset matters more than strategy when it comes to passive income 
  • How to know you (and your audience) are ready for a passive income product
  • Why you should focus on growing your audience first
  • Debunking myths around passive income – does it really exist?


“Strategies are so important, but they don’t do anything unless you believe that it’s possible for you.” – Emily Williams

“To be the 5% of people that do actually make a success in business, we have to do what 95% of people won’t do.” – Lisa Johnson

“I can teach people how to make passive income in about 10 hours. If they just do everything I say, they’ll make passive income. But over 50% will never make passive income. And it isn’t because of the strategy—it’s because they don’t believe they can.” – Lisa Johnson

“Passive income exists, but I don’t think it’s passive. The reality is, the first time you make passive income, you’re building an audience, you’re learning how to launch, you’re writing your content. The second, third, fourth, fifth, sixth time you put it out there is when it becomes passive. That’s when it’s great. But let’s not pretend that we go to sleep and money somehow rains down on us from the sky, because that doesn’t happen.” – Lisa Johnson

Links & Resources:

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Lisa on Instagram

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