Mindset

Systems, Service (and Skin Care!) with Daniela Woerner

Emily Williams

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Do you dread looking in the mirror knowing a drained complexion will stare back at you? Don’t you want to find the perfect recipe to get that glowing, youthful complexion we see sweeping social media? Turns out you don’t need an extensive twelve step routine or the most popular face mask on the market. Feeling good in your skin (and self) requires a little faith, lots of genuine support, and good ole’ fashioned science!

“Skincare is what you’re doing at home every single day. So when someone comes to us, an esthetician, a service provider, we’re like your trainer, right? We’re your trainer at the gym. You’re coming to us. We’re gonna do your treatments, that’s your like hardcore workout. But the skin care that you’re using at home is your healthy diet. So if you go and work out at the gym every day but you’re eating fast food, you’re not gonna get the exact results that you want. It’s gonna be good, but you may still have some issues.” — Daniela Woerner

For all the ladies out there passionate about the beauty industry and feeling good in your skin, you might wanna sit down for this one! This week I had the pleasure of sitting down with the insightful and warm Daniela Woerner, a Spa Marketing Strategist and the founder of Addo Aesthetics!

Daniela is no stranger to stress, especially life’s ups and downs. Instead of following the path her family believed would make her successful, she pursued her passion: esthetician school. 

As her life grew and she bounced from place to place with her husband, Daniela craved stability in her service-based business. What she devised next was a new kind of systemized success… 

Her personal setbacks are what inspired her to launch her business in 2014. Her mission is to transform overworked estheticians and spa industry workers into successful business owners. She even invests in giving back to the beauty community by making funding contributions to help other women in aesthetics, skincare, and beauty achieve their dream. If there’s anything that Daniela has learned, it’s that feeling good in your skin transcends the products and brands. It’s about the practices you implement to keep you inspired, energized, and aligned!

On this week’s IHML Show episode Daniela and I deep dive into what you should really look for in skincare, why team systems are crucial for business, and what you can do to give back to your community. Yes, this may be our most eclectic episode yet! But there are some common themes (we promise). This episode is all about becoming your best self, feeling good in your skin, and receiving the financial abundance you deserve.

You didn’t choose your passion to make a base income… you’re meant to inspire you to the world, create new ways of thinking, and encourage others to shine from the inside out! So what are you waiting for? Get to building that dream-worthy business and life, it’s worth it! Feeling good in your skin (and desires) has never been so empowering!

In This Episode:

  • [0:31] Daniela divulges how her early life and career helped shape the life of her dreams today!
  • [3:25] The roadblocks that Daniela faced as she moved into the entrepreneurial space.
  • [6:59] Tune in to hear Daniela share how building her dream team grew her business!
  • [10:52] Here’s why you don’t have to be the best at everything according to Daniela…
  • [14:25] For all of you years deep in your business, here’s how you can start leveling up your systems for success!
  • [20:34] Daniela shares everything you need to know about feeling good in your skin— by taking care of it (and what misconceptions to avoid)!
  • [29:37] Looking to transform your skin? Check out Daniela’s go-to skincare products!
  • [32:10] Skincare is serious business, so here’s how to find somebody you can trust to guide you.
  • [34:18] Organic versus non-organic: what should you be using? Listen to find out… 
  • [39:42] Daniela discusses her passion to create funding for other female entrepreneurs (and why providing opportunity helps elevate the beauty industry as a whole)!
  • [45:14] So, what does Daniela truly believe can inspire us to create a life better than our dreams? Hear what she has to say!

Quotes

“A big learning curve [for me] is just understanding, not my value per hour, but the value of the problem that I’m solving for that company or the amount of money that they’re going to make based off of the advice and insight that I’m giving and pricing based on that, that was huge!” — Daniela Woerner

“I think that both sides [online business or brick and mortar businesses] have things that they’re really good at and things they excel at. And I think the people that really win are the ones that understand how to capitalize on the things that work really well in brick and mortar and the things that work really well in online [spaces].” — Daniela Woerner

“So for systems, your business is always growing and evolving. Every time a problem happens that I like to call an area of opportunity; you found an area of opportunity that you can systemize.” — Daniela Woerner

“Skincare is what you’re doing at home every single day. So when someone comes to us, an esthetician, a service provider, we’re like your trainer, right? We’re your trainer at the gym. You’re coming to us. We’re gonna do your treatments, that’s your like hardcore workout. But the skincare that you’re using at home is your healthy diet. So if you go and work out at the gym every day but you’re eating fast food, you’re not gonna get the exact results that you want. It’s gonna be good, but you may still have some issues.” — Daniela Woerner (check time stamps 22:54 to 23:54)

“We’ve [Addo Aesthetics] always focused on elevating the spa industry as a whole. And we do that through high quality content. We focus on teaching systems, teaching ways to operate a real business, like really focusing on that.” — Daniela Woerner

“It truly is women helping women rise in entrepreneurship because as women, we impact in a different way than men. We support charities in a bigger way, we support one another. Just us being in our mastermind, we have a peer formed mastermind. And the help and support that goes on in that space is beautiful to see. And I want to spread that and recreate that as much as possible because women really are incredible beings.” — Daniela Woerner (

Links & Resources

Follow the I Heart My Life Show on Apple Podcasts https://podcasts.apple.com/us/podcast/i-heart-my-life-show/id1569047758 

Subscribe to the I Heart My Life Show on Spotify https://open.spotify.com/show/1Zw6fI37FrfVjZMXlMiZZ6

Connect with Emily:

Emily Williams Website https://emilywilliams.com/ 

Emily on Instagram https://www.instagram.com/emilywilliams/ 

I Heart My Life Website https://www.iheartmylife.com/

I Heart My Life on Instagram https://www.instagram.com/iheartmylife/

I Heart My Life on Facebook https://www.facebook.com/iheartmylifenow

I Heart My Life on LinkedIn https://www.linkedin.com/company/i-heart-my-life/

Join the IHML community to receive exclusive announcements and tips. https://www.iheartmylife.com/newsletter

Email: info@iheartmylife.com 

Connect with Daniela

Daniela’s Website https://www.addoaesthetics.com 

Follow Daniela on Instagram https://www.instagram.com/addoaesthetics/ 

Listen to Daniela’s Spa Marketing Made Easy podcast https://www.addoaesthetics.com/blog 

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