Learn how to create, promote and execute a virtual workshop that converts into 6-figures+ in revenue. We’re breaking down the exact framework and methodology we used in our company to not only create a transformative experience for our clients, but turn even cold leads into paying customers.
For driven business owners who want to host high-converting virtual workshops.
Tired of the old format of 60-minute webinars and ready for something that actually converts leads into paying clients?
Do you want to know how to support your clients through hosting events -- regardless of social distancing protocols?
Are you a teacher, coach or consultant who’s ready to craft a virtual workshop that not only impacts your community and showcases your expertise but results in 6-figures+ in sales for your company?
If so, this is for you!
"Since working with Emily, my dream business and life has become my reality – and in a stunningly short amount of time. I went from an idea of my dream coaching business, to living it full time – in less than three months. By six months I had created over 6-figures in my new business and at eleven months in, I am approaching $216k already!
When Covid-19 hit, we realized our year as we knew it -- one with three live events and three retreats -- wasn’t going to be the same. We had to pivot and change our marketing plans -- quickly. We knew we wanted our clients to get results -- and that live events worked to not only share our game-changing content, but to convert leads into customers. But would it work online?
We wondered the same...
What we discovered was that as incredible as in-person experiences are, you don’t have to be in the same room to get results. And, your audience doesn’t have to be in the same room with you to be converted into raving fans and paying clients. To be honest, what we discovered was astounding, and we knew we had to share it with you. Seeing all of our attendees on multiple screens of Zoom was more than we could have hoped for.
...and taking you behind the scenes of our 6-figure virtual workshop. This workshop converted not only one type of program, but every single program (and multiple courses) we have into sales.
That’s right, from this workshop we sold…
Not only do our workshops result in 6-figures in sales, they result in weeding out anyone not ready to buy. Yup, this framework will prime your audience to take action and show up.
From just one workshop, we booked 10 calls. And from those calls, nearly 50% of our conversations resulted in an immediate sale and 6-figures in revenue.
Yup, you can actually see the data here…
Why Workshops Work
Of course there’s even more to it than that, and since hosting our first workshop, we’ve taken some time to break down why it was really successful and create a framework that will support you in replicating this in your own business.
Bonus: they’ve already gotten to experience what it’s like to work with you. Further weeding out anyone who isn’t a good fit for your programs, products, or services.
We’ve all heard of creating the “know, like and trust factor”! This speeds up that process. Your attendees see you as the expert and not only get results then and there, they see for themselves what it would be like to work with you and be a part of a network that has their back. They can’t deny the results they’re experiencing from your methodology, coaching or teaching. It’s front and center!
Creating successful workshops is not challenging, but you need every part of the framework to reach your sales goals.
What your team needs to know to make sure your workshops are organized, effective, and as user friendly as technology will allow!
How to craft your content so your clients can take action immediately, gaining immense value and fast results. That's what it takes to convert your workshop attendees from followers to clients.
Take a peek inside
How to utilize strategic partnerships and your network to fill your workshop and grow your audience.
How to utilize paid ads as well as social media to sell your tickets.
How to entice your audience with your workshop and fill it with leads who are primed and ready to buy your next level offering.
How to keep your attendees engaged (94% of ours stayed all two days!).
How to sell on your workshop (when to do the pitch and what to say).
How to utilize Zoom itself and Zoom breakout sessions to further support your clients’ learning.
How to ensure the results don’t stop once the workshop is over. Get access to our exact email swipe copy that you can use post-workshop to not only sell your replay but book calls or sell your product.
You learn how to plan and design a workshop that's going to showcase your expertise and results in sales.
You learn how to fill your workshop with clients who are ready to go to the next level with you.
You execute the workshop and book sales calls or sell your course/program directly from the workshop.
Learn how to plan and execute a virtual workshop that converts leads into paying customers!
How does this sound?
Bring more qualified leads into your ecosystem so that you’re speaking directly to the people who want and need you.
Provide value to your audience and more targeted access to you so that your potential clients know exactly who they’re working with and what to expect.
Better understand what your audience is looking for through real-time correspondence with them during your workshops.
You’ll learn how to plan, fill and execute a high-converting workshop -- and fill your programs in the process!
Exact quote from one of our team members:
In other words
Yup, this is about to be all yours!
I'm ready, sign me up!
"They helped me to uplevel my big game to bigger, and I became receptive to what was possible..."
"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"
The key to running a successful virtual workshop is project management and organization. We're giving you our extact Asana template to plug into your business. So you'll literally have a step-by-step guide that will ensure nothing is missed.
Want to create a workbook for your attendees? We've made it easy with our Canva Workbook template that will allow you to plug and play. Plus, we also have a video teaching you what to include in your workbook!
We're giving you access to the exact two-day workshop that resulted in 6-figures in sales so you can see how we achieved those results. P.S. This is also a money mindset workshop, so you'll also remove any lingering money blocks stopping you from creating wealth. (You're welcome!)
Want to know more about your attendees before they show up? It's important to have as much data as possible, so you know what content to share as well as what they are likely to buy. Equally as important is post-workshop feedback. We're making it easy for you to gather both with our example surveys that you can take and apply in your own business.
Feeling nervous about the tech side of the workshop? We've got you covered with four Zoom tutorials, plus a Zoom checklist!
Want to know how to get your attendees to take immediate action and purchase your incredible offer? Check out our Bonuses Guide!
Want to ensure your virtual workshop fits within your marketing strategy and that your company message is cohesive? We've got you covered with our content planner which will help you plan out your content for the next nine months and beyond!
We're not holding back. We're literally giving you everything you need to host a successful workshop!
After experiencing a quarter life crisis, she moved from Ohio to London (where she knew no one!) and in 2014 launched her business, I Heart My Life. She made $442 in her first month—and then went on to hit six figures in six months, before her 30th birthday. She grew it to seven figures in under 18 months.
Today, she works with female entrepreneurs all over the world, helping them bust through the obstacles that hold their dreams and goals hostage so they can free themselves to live the lives they want, build their own online business and hit their money goals. She’s been featured in Money, Entrepreneur, Business Insider, Forbes and Success Magazine.
Meet your coaches
Emily Williams is a success coach, entrepreneur, and author with a seven-figure business who, at one point, couldn’t get a job at Starbucks.
Meet your coaches
Mallory has a decade of experience in marketing strategy and leadership. In 2017, Mallory opened her own digital and content marketing agency. She's now Head of Marketing at I Heart My Life.
She'll be taking you behind the scenes of our marketing strategy and show you how we fill our workshops with qualified leads in this course.
Meet your coaches
As a seasoned entrepreneur and Bachelor of Business honours graduate, who made the jump from corporate life to multiple-business owner, Ashley Kay, deeply understands what is involved in running a successful entrepreneurial empire.
In this course, she's teaching you how to set up your Zoom room for your virtual workshop.
Meet your coaches
James is a Certified High Performance Coach and he's obsessed with what he calls "the business of you". He helps driven business owners to increase their energy, improve their health, manage their time, and much more.
In this course, he's teaching his unique methodology for not burning out in the process of creating and delivering a high-converting workshop.
Meet your coaches
A graduate of Rutgers University's MBA Program, Megan has a passion for business operations, marketing strategy, non-profit management. She is also a Certified Director of Operations and the DOO at I Heart My Life.
In this course, she's teaching you how to execute a successful workshop from the perspective of team and processes. She'll tell you the team you need in place as well as demonstrate how to run Zoom Breakout Rooms.
Continue to provide immense value to your audience, while better weeding out the people who aren’t ready to take action. When someone attends your paid workshop, you know that they want to start implementing. If you give them exactly what they’re looking for and more, they will continue to be the loyal followers that you need to grow and scale your business and your community.