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6-Figure Virtual Workshop Blueprint

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Learn how to create, promote and execute a virtual workshop that converts into 6-figures+ in revenue. We’re breaking down the exact framework and methodology we used in our company to not only create a transformative experience for our clients, but turn even cold leads into paying customers.

For driven business owners who want to host high-converting virtual workshops.

"Since working with Emily, my dream business and life has become my reality – and in a stunningly short amount of time. I went from an idea of my dream coaching business, to living it full time – in less than three months. By six months I had created over 6-figures in my new business and at eleven months in, I am approaching $216k already! 

— Jennifer

"I'm at 216k already!"

When Covid-19 hit, we realized our year as we knew it -- one with three live events and three retreats -- wasn’t going to be the same. We had to pivot and change our marketing plans -- quickly. We knew we wanted our clients to get results -- and that live events worked to not only share our game-changing content, but to convert leads into customers. But would it work online?

We wondered the same...

What we discovered was that as incredible as in-person experiences are, you don’t have to be in the same room to get results.  And, your audience doesn’t have to be in the same room with you to be converted into raving fans and paying clients. To be honest, what we discovered was astounding, and we knew we had to share it with you. Seeing all of our attendees on multiple screens of Zoom was more than we could have hoped for.

But You Might Be Wondering Why This Matters

...and taking you behind the scenes of our 6-figure virtual workshop. This workshop converted not only one type of program, but every single program (and multiple courses) we have into sales.

That’s right, from this workshop we sold…

We're pulling back the Curtain

$6997

GROUP COACHING

$1500

1:1 LASER COACHING

$497

Course

$47

month membership

$18K

mastermind

So regardless of your offer, if you have a service based business and you’re ready to share your expertise with your audience, this is for you.

$50,000

$50K

1:1 Package

$18,000

Not only do our workshops result in 6-figures in sales, they result in weeding out anyone not ready to buy. Yup, this framework will prime your audience to take action and show up.

From just one workshop, we booked 10 calls. And from those calls, nearly 50% of our conversations resulted in an immediate sale and 6-figures in revenue. 

Yup, you can actually see the data here…

Why Workshops Work

Our workshops are designed to weed out the action takers from the dabblers. (We say that with love, but let’s be real - not every lead will take action.)

Of course there’s even more to it than that, and since hosting our first workshop, we’ve taken some time to break down why it was really successful and create a framework that will support you in replicating this in your own business.

Bonus: they’ve already gotten to experience what it’s like to work with you. Further weeding out anyone who isn’t a good fit for your programs, products, or services. 

Let’s break this down...

real talk:

We’ve all heard of creating the “know, like and trust factor”! This speeds up that process. Your attendees see you as the expert and not only get results then and there, they see for themselves what it would be like to work with you and be a part of a network that has their back. They can’t deny the results they’re experiencing from your methodology, coaching or teaching. It’s front and center! 

Creating successful workshops is not challenging, but you need every part of the framework to reach your sales goals.

6-Figure Virtual Workshop Blueprint Framework

One

Planning Your Workshop

What your team needs to know to make sure your workshops are organized, effective, and as user friendly as technology will allow!

How to craft your content so your clients can take action immediately, gaining immense value and fast results. That's what it takes to convert your workshop attendees from followers to clients.

next module

Take a peek inside

Two

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Filling Your Workshop

How to utilize strategic partnerships and your network to fill your workshop and grow your audience.

How to utilize paid ads as well as social media to sell your tickets.

How to entice your audience with your workshop and fill it with leads who are primed and ready to buy your next level offering.

Trhee

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Executing Your Workshop

How to keep your attendees engaged (94% of ours stayed all two days!).

How to sell on your workshop (when to do the pitch and what to say).

How to utilize Zoom itself and Zoom breakout sessions to further support your clients’ learning.

four

Post-Workshop Strategy

How to ensure the results don’t stop once the workshop is over. Get access to our exact email swipe copy that you can use post-workshop to not only sell your replay but book calls or sell your product.

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How It Works

You learn how to plan and design a workshop that's going to showcase your expertise and results in sales.

First

You learn how to fill your workshop with clients who are ready to go to the next level with you.

second

You execute the workshop and book sales calls or sell your course/program directly from the workshop.

third

Learn how to plan and execute a virtual workshop that converts leads into paying customers!

How does this sound?

Bring more qualified leads into your ecosystem so that you’re speaking directly to the people who want and need you.

01

02

the results you're going to get:

Provide value to your audience and more targeted access to you so that your potential clients know exactly who they’re working with and what to expect.

03

Better understand what your audience is looking for through real-time correspondence with them during your workshops.

04

It really is a no-brainer. What better way to be able to have more 1:1 time with your potential clients, provide them a hands on experience with you, and meet them right where they are with your other products and services? 

You’ll learn how to plan, fill and execute a high-converting workshop -- and fill your programs in the process!

Exact quote from one of our team members: 

“Why would anyone who is in the process of scaling even want to do anymore free webinars... other than to pull in new people into the ecosystem? That's what Facebook Lives and Instagram TV are for...virtual workshops are where it’s at!”

In other words

This is what's working in the online space right now. Take action!

Sign up

What You'll Get

A complete breakdown of what worked for us a to z after hosting our own online workshop.

30+ Teaching Videos

How-to on topics, pitches, sales calls, executing from an operations perspective and more!

All the Topics Covered (Clearly, we're not holding back!)

Deciding on Your Workshop Topic

Curating Your Workshop Content

Deciding Your Workshop Dates

Designing Your Workshop Schedule

Developing Your Supplementary Materials

Developing Your Workshop Assessment

Setting Up Your Team for Success

Pricing Your Workshop

Deciding on Your Workshop Topic

Choosing Your Order Bump and OTO

How to Set Up Your Zoom Event

How to Set Up Your Zoom Breakout Rooms

Workshop Marketing Strategy Overview

Paid Marketing Strategy

Building Your Workshop Sales Page + Carts

How to Utilize Strategic Partnerships

Writing Your Workshop Invitation Emails

High Performance Strategies for Maximum Energy

How to Set Up Your Zoom Breakout Rooms

How to Decide What to Sell on the Workshop

How to Write Your Registration & Reminder Emails

How to Deliver Your Content

Defining Your Team Roles on the Workshop

How to Host Hot Seats and Q&A's

How to Manage Your Zoom Chatbox

How to Maintain Engagement on the Workshop

How to Sell on the Workshop

How to Document Wins

How to Review Your Attendees Pre-Workshop

How to Utilize Zoom Breakout Rooms

How to Write Your Post-Workshop Emails

How to Decide on Your Replay Strategy

Yup, this is about to be all yours!

High Converting Marketing Examples

Paid ads (graphics and copy), FB ads targeting, landing page, shopping carts.

Email Swipe Copy

Invitations, follow-up emails, sales pitches and affiliate emails. 

Zoom Tutorial Videos

How to use Zoom, how to set up Zoom (video + checklist), how to use Zoom Breakout Rooms.

Step by Step Templates + Files

Breakdown of the structure of the two-day workshop, example schedule.

Exclusive Bonuses

Asana template, Canva Workbook template, Pre workshop attendee questionnaire, Post workshop feedback form, Workshop Checklist, Example Workshop (recorded).

I'm ready, sign me up!

Sign up

"They helped me to uplevel my big game to bigger, and I became receptive to what was possible..."

Tricia Brouk

7-figure speaking coach:

"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"

Joshua

Made six figures:

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What they’re saying…

The key to running a successful virtual workshop is project management and organization. We're giving you our extact Asana template to plug into your business. So you'll literally have a step-by-step guide that will ensure nothing is missed.

03

Project
Management File

Special Bonuses

We're making it even easier for you to get big results.

Want to create a workbook for your attendees? We've made it easy with our Canva Workbook template that will allow you to plug and play. Plus, we also have a video teaching you what to include in your workbook!

02

Canva
Workbook Template

We're giving you access to the exact two-day workshop that resulted in 6-figures in sales so you can see how we achieved those results. P.S. This is also a money mindset workshop, so you'll also remove any lingering money blocks stopping you from creating wealth. (You're welcome!)

01

Two-Day Virtual Workshop Example

Want to know more about your attendees before they show up? It's important to have as much data as possible, so you know what content to share as well as what they are likely to buy. Equally as important is post-workshop feedback. We're making it easy for you to gather both with our example surveys that you can take and apply in your own business.

06

Pre and Post Workshop Surveys

Feeling nervous about the tech side of the workshop? We've got you covered with four Zoom tutorials, plus a Zoom checklist!

05

Zoom Tutorials + Zoom Checklist

Want to know how to get your attendees to take immediate action and purchase your incredible offer? Check out our Bonuses Guide!

04

Example Fast- Action Bonuses List

Want to ensure your virtual workshop fits within your marketing strategy and that your company message is cohesive? We've got you covered with our content planner which will help you plan out your content for the next nine months and beyond!

07

Content Planner

$1647

2 payments of

$2997

1 payment of

$2997

You choose the time and place.
We get you results.

JOIN TODAY

Let's go behind the scenes of the course!

We're not holding back. We're literally giving you everything you need to host a successful workshop!

as seen in:

After experiencing a quarter life crisis, she moved from Ohio to London (where she knew no one!) and in 2014 launched her business, I Heart My Life. She made $442 in her first month—and then went on to hit six figures in six months, before her 30th birthday. She grew it to seven figures in under 18 months.

Today, she works with female entrepreneurs all over the world, helping them bust through the obstacles that hold their dreams and goals hostage so they can free themselves to live the lives they want, build their own online business and hit their money goals. She’s been featured in Money, Entrepreneur, Business Insider, Forbes and Success Magazine.

Meet your coaches

Emily Williams is a success coach, entrepreneur, and author with a seven-figure business who, at one point, couldn’t get a job at Starbucks.

Emily Williams

you TOO CAN EXPERIENCE WHAT she HAs!

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Meet your coaches

Mallory has a decade of experience in marketing strategy and leadership. In 2017, Mallory opened her own digital and content marketing agency. She's now Head of Marketing at I Heart My Life.

She'll be taking you behind the scenes of our marketing strategy and show you how we fill our workshops with qualified leads in this course.

Mallory Majcher

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Meet your coaches

As a seasoned entrepreneur and Bachelor of Business honours graduate, who made the jump from corporate life to multiple-business owner, Ashley Kay, deeply understands what is involved in running a successful entrepreneurial empire.

In this course, she's teaching you how to set up your Zoom room for your virtual workshop.

Ashley Kay

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Meet your coaches

James is a Certified High Performance Coach and he's obsessed with what he calls "the business of you". He helps driven business owners to increase their energy, improve their health, manage their time, and much more.

In this course, he's teaching his unique methodology for not burning out in the process of creating and delivering a high-converting workshop. 

James Williams

Meet your coaches

A graduate of Rutgers University's MBA Program, Megan has a passion for business operations, marketing strategy, non-profit management. She is also a Certified Director of Operations and the DOO at I Heart My Life.  

In this course, she's teaching you how to execute a successful workshop from the perspective of team and processes. She'll tell you the team you need in place as well as demonstrate how to run Zoom Breakout Rooms.

Megan Henderson

OTHER TEACHERS

While this would be most beneficial if you already have a business and platform, virtual workshops can help all kinds of ventures. Even if you’re running a non-profit or looking to engage your students in a new way for classes, this information will help you better plan and coordinate future training.

You don’t need a big audience to have a successful virtual workshop. In fact, workshops are the perfect way to build a bigger audience. Plus, virtual workshops will ensure that the audience you’re building is super engaged with your brand. 

Due to the fact that all of this material is download-able, we do not offer refunds.

No matter if you’re a service provider, coach, agency owner, course builder, or any of the other types of entrepreneurs out there, this framework will help you establish your brand and your expertise. 

It doesn’t matter if you’re not connected now. Part of this framework is learning how to identify and approach influencers and thought-leaders in your niche, and we're sure that you'll be able to identify at least one person after this training!

There are several modules specifically designed to help you up your content effectiveness. Not to mention all of the amazing templates we’ve provided for you. Everything from email swipe files, to the slides we use, to the amazing workbooks we create. It’s all there for you to pull from.

Rather than worry about how long you’ve been in business, consider how long you’ve been investing time and money into developing your expertise. If you have a specific skill or message to share with the world, then virtual workshops are the perfect way to put them out into the world.

How does… for life… sound? You’ll have lifetime access to all of the content in the course as well as any updates that we put in as we refine and perfect this model.

Of course you can. With a lot of time and tons of effort you can become a master at pretty much anything… for free… BUT if you don’t have the time to test strategy after strategy and try different iterations of the same thing, then this course is the perfect resource for you. We’ve truly put every bit of what we’ve learned into this course so that you can build your first virtual workshop in just a few weeks. 

The only answer to give is yes. All of the work that you put in is paid back exponentially. What would it mean to you to find a group of highly engaged potential clients who are already on board with investing in you? Rather than giving away content for free and praying that your strategies turn cold leads into hot sales, you can use virtual workshops to prequalify everyone that comes through the event!

Is This Right For You?

Established business owners looking for new ways to reach their audience and qualify potential clients. 

Driven entrepreneurs looking to build their own tribe and start their own movement.

People who want to create a targeted marketing strategy that converts the absolute best candidates for their programs, services, or courses.

Who This is NOT For

Dabblers. If you’re not looking to grow and scale your business, then creating high-converting virtual workshops is not for you.

Brand new business owners still deciding on what they want to do. Your workshop attendees want to know that you’re the expert in your field. If you’re still choosing a field, then you’ll want to wait on building out a workshop offer.

Anyone who is not ready to start seeing more sales, clients, and return on their investment in their time, education, expertise, and money.

Experience what’s working right now.

Experience what’s working now.

This is your chance to...

Take action!

Continue to provide immense value to your audience, while better weeding out the people who aren’t ready to take action. When someone attends your paid workshop, you know that they want to start implementing. If you give them exactly what they’re looking for and more, they will continue to be the loyal followers that you need to grow and scale your business and your community. 

Let's Do This Thing!

SO WHAT ARE YOU WAITING FOR?

$1647

2 payments of

1 payment of

$2997