About the Brand
FOR AMBITIOUS WOMEN WHO WANT MORE.
Let’s be clear — we’re not here to help you follow someone else’s rules about what’s “realistic.” If that’s what you want, this isn’t your space.
ABOUT THE BRAND
At I Heart My Life, we believe every desire is on purpose, every story can be rewritten, and every woman deserves to live a life that lights her up. This isn’t self-help. It’s self-leadership. It’s wealth with backbone, power with softness, abundance with ease. All you need to do is decide. Are you ready?
"EMILY IS THE FAIRY GODMOTHER of MAKING YOUR DREAMS a REALITY.
— Jennifer Jayde, Speaker, Coach and Author
ABOUT
THE FOUNDER
I'm Emily Williams — life strategist, author, and someone who has reinvented herself more than once and lived to tell the story.
I turned down grad school at Northwestern, packed a suitcase, and moved to London alone. Not because I had a plan. Because I knew the life I was supposed to be living wasn't the one in front of me. From a studio flat in the UK, I built a business from scratch — and within 18 months I'd gone from making $442 to seven figures.
But that's not actually the part that matters most.
What matters is that I've done it more than once. I've rebuilt when things fell apart. I've made bold moves when the "responsible" choice was right there waiting. I've learned — the hard way and the beautiful way — that desire isn't a distraction from success. It's the whole strategy.
For over twelve years I've helped thousands of women across 100+ countries stop waiting for their lives to get good and start designing them intentionally. Not a watered-down version. Not the "realistic" one. The real thing.
That's what I Heart My Life exists for. And it's why I'm still here.
emily xx
WHAT WE STAND FOr
01
DESIRE is THE ULTIMATE STRATEGY.
02
ALIGNMENT beats HUSTLE.
03
IF IT'S not a HELL YES, IT'S a HELL NO.
04
YOU'RE ALLOWED to WANT MORE.
05
PASSPORT STAMPS > ALL OTHER PLANS.
06
DREAMS don't HAVE DEADLINES.
starting ihml in 2013
7-figure years
published a book
first ihml live
reinvented while pregnant
The IHML Effect
STYLE
Bold yet refined. Aspirational yet deeply grounded. Our style lives at the intersection of luxury and liberation — where elegance meets edge, and where personal growth feels as magnetic as it does meaningful.
APPROACH
We don’t do surface-level hacks or quick fixes. Our work is rooted in rewiring your mind, redefining your identity, and reawakening your desires. It’s a blend of neuroscience, psychology, energetics, and soulful strategy — designed to move you from survival mode into alignment, freedom, and fulfillment that lasts.
CLIENTS
Ambitious, high-achieving women who know they were made for more. They’ve checked the boxes, built the careers, lived the roles — but they’re done settling. They’re ready to stop playing small, reconnect with their desires, and step into a new era of freedom, fulfillment, and self-expression.
