About the Brand
FOR AMBITIOUS WOMEN WHO WANT MORE.
Let’s be clear — we’re not here to help you follow someone else’s rules about what’s “realistic.” If that’s what you want, this isn’t your space.
ABOUT THE BRAND
At I Heart My Life, we believe every desire is on purpose, every story can be rewritten, and every woman deserves to live a life that lights her up. This isn’t self-help. It’s self-leadership. It’s wealth with backbone, power with softness, abundance with ease. All you need to do is decide. Are you ready?
"EMILY IS THE FAIRY GODMOTHER of MAKING YOUR DREAMS a REALITY.
— Jennifer Jayde, Speaker, Coach and Author
ABOUT
THE FOUNDER
I’m Emily Williams. Founder. Author. Podcast Host. Lover of all things luxury. I'm just a girl from Ohio with really big dreams (who at one point, couldn't even get a job at Starbucks).
I know firsthand what it means to feel that you're not living the life that you want, and yet not know how to make it happen. To wonder with each passing day, when your life is finally going to "get good". I've been there.
Since transforming my own life, I've gone on to help thousands of women just like you so you can finally achieve your true potential and ultimately, create a life that's better than your dreams. If I can do it, you can too.
I went from making $442 to 7-figures in 18 months, to 7-figure year after year. I've now made it my mission to help other women achieve success on their terms. I'm so glad that you're here.
emily xx
WHAT WE STAND FOr
01
DESIRE is THE ULTIMATE STRATEGY.
02
ALIGNMENT beats HUSTLE.
03
IF IT'S not a HELL YES, IT'S a HELL NO.
04
YOU'RE ALLOWED to WANT MORE.
05
PASSPORT STAMPS > ALL OTHER PLANS.
06
DREAMS don't HAVE DEADLINES.
FROM the
HIGHLIGHT REEL
A few of my favorite "IHML" memories and milestones. We're all about that walk down memory lane.
starting ihml in 2013
7-figure years
published a book
first ihml live
reinvented while pregnant
The IHML Effect
STYLE
Bold yet refined. Aspirational yet deeply grounded. Our style lives at the intersection of luxury and liberation — where elegance meets edge, and where personal growth feels as magnetic as it does meaningful.
APPROACH
We don’t do surface-level hacks or quick fixes. Our work is rooted in rewiring your mind, redefining your identity, and reawakening your desires. It’s a blend of neuroscience, psychology, energetics, and soulful strategy — designed to move you from survival mode into alignment, freedom, and fulfillment that lasts.
CLIENTS
Ambitious, high-achieving women who know they were made for more. They’ve checked the boxes, built the careers, lived the roles — but they’re done settling. They’re ready to stop playing small, reconnect with their desires, and step into a new era of freedom, fulfillment, and self-expression.
