No thanks, I don't want to make more money.
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Today, she coaches women all over the world, helping them break with their false backstories and flawed money mindsets that hold their goals hostage and keep them from moving forward with their dreams.
She knows what it is to live with fear, insecurity, and a fair amount of jealousy—not to mention be up to your ears in debt. After a series of low-paying jobs that left her feeling bored and stuck, she decided she had to follow her heart. So she started to dream big—about moving to London (where she knew no one), writing a book (which she wasn’t sure anyone would read), and launching her own coaching business (without knowing if she could earn a dime). And people told her what she wanted wasn’t “realistic.”
In 2010, Emily moved to London. She started writing. And in 2014, she launched her business. She made $442 the first month—and hit six figures in six months. Inside of 18 months, she hit seven figures—a meteoric rise that would be impressive for anyone, let alone a small-town girl from Ohio. It wasn’t realistic, it wasn’t luck, and it isn’t a secret. Emily made critical shifts in the way she viewed money and made decisions (including a sizeable investment in her business), and took action to get past her fears. And then she started teaching other women how to do the same thing.
After college, I thought I had it all mapped out, but as I was driving from Ohio to Chicago to start a Master’s in Counseling program at Northwestern University, it hit me: this wasn’t my path. Although I didn’t know what my path was, I followed my heart back to Ohio and officially entered into a quarter-life crisis. The months that followed weren’t pretty, but I stayed focused on that knowing that there was something I was meant to do – something I was meant to accomplish in my life. Something big. It was then that I heard the call of something scary: I needed to move to London.
And just a few months later, I moved from Ohio to England with four ginormous suitcases, a little bit of money and nowhere to live. I was all alone and taking a giant leap into the life I’d always imagined for myself. I was scared but did it anyway, knowing I needed to trust in myself…
I spent a few years living in a flat the size of a closet, working as a nanny, matchmaker and Virtual Assistant. I was in a holding pattern, just waiting for my life to catch up to my dreams. That Spring, as luck would have it, a friend introduced me to the industry that would become my true calling: coaching. It only took a moment for me to realize that I had finally found my path. It was not long after that, the I Heart My Life brand was born.
I’ve seen firsthand what is really possible in a short amount of time, and I’m here to help you become more successful in your own life and business. Maybe that means having the time to travel, guilt-free shopping, or moving into your dream house. It could mean hiring an assistant, having a beautiful website, or finally paying off those credit card bills. However you personally determine your success, I believe that living an extraordinary life while running a highly profitable business is possible for you.
Think it sounds too good to be true? Explore my personal business and life transformation timeline below and see just how far I have come. Believing in myself and trusting my true calling were my first steps to success. I didn’t know I would turn a quarter-life crisis into a 7-figure business, but when you do what you love and embrace your calling, success begins to find you. I know you can be my next success story. You just have to get started!
My best friend sent me Marie Forleo’s website. Discovered coaching. The second moment my whole life changed course.
(Photo credit: Eric Michael Pearson)
Came up with the idea of I Heart My Life. Signed up for Marie Forleo’s B-School. Had to pay the $2000 program price in installments because I didn’t have the money.
James and I built my first website on Adobe Muse from the kitchen table. James took the pics. Started sending out newsletters for 15 friends and family on my list. I was so nervous!
Went to California with my family – they paid. Got my first client and made $442 that month. Was $30k in credit card debt, not including student loans.
Told my coach I was ready to quit my 9-5 job. Resigned the next day. Had my first $6k month.
Sold 10 one on one coaching packages. First five-figure month. (After I told my coach "nothing was working".)
$32k month milestone. Launched my first group program and enrolled 25 clients.
Hit six-figures in six months! Traveled to Sydney and Bali for conferences. Had 27 one on one clients at one time. Didn’t sleep much.
Launched my second group program and enrolled 33 clients. Hosted an event with Kate Spade.
Made $120k that month. James resigned from his design job of 12 years to join me in the business.
Hit $500k in my business in the first year. Travelled to California for my group program graduation. Got the top “Divine Destiny” award.
Made seven-figures in the first 18 months of my business. Celebrated in Vail with friends. Decided to stay two more weeks in Vail because we loved it. #freedom
Found my dream house in London. Decided to go for it. Realized it was across the street from a park I used to cry in when I moved to London because I was lonely and stuck. #grateful
Launched our first stationery cards.
While in NYC, also hosted my second event with Kate Spade (the first one was in London in 2015!)
Planned a launch in this James’ Bond chalet. (Just because we wanted to).
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And went to Italy a few months later to start writing!
Felt like I had come full circle. My parents were even there at the ceremony!
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Emily Williams is a success coach, entrepreneur, and author with a seven-figure business who, at one point, couldn’t get a job at Starbucks.
After experiencing a quarter life crisis, she moved from Ohio to London (where she knew no one!) and in 2014 launched her business, I Heart My Life. She made $442 in her first month—and then went on to hit six figures in six months, before her 30th birthday. She grew it to seven figures in under 18 months.
Today, she works with female entrepreneurs all over the world, helping them bust through the obstacles that hold their dreams and goals hostage so they can free themselves to live the lives they want, build their own online business and hit their money goals. She’s been featured in Money, Entrepreneur, Business Insider, Forbes and Success Magazine.
The Office. (US Version)
Our British Blue, Lola.
Snowy Vail, Colorado.
Blueberry pancakes. (Preferably from The Plaza Hotel.)
Want to learn more about what I believe and what I teach my clients? See some of the articles I've written and interviews I've been featured on below.
We believe that anything you desire is possible for you. If you can dream it, you can do it. We live life out loud and in the pursuit of all things extraordinary. After all, who wants to get to the end and still have a full bucket list? Join us for this incredible journey!