I Heart Coaching Online – PIF

I know things feel hard right now.

You’re wondering if you can actually do this. Somedays you have all the confidence in the world, and other days you wonder if the success you want is ever going to happen for you. You see other people succeeding online and wonder what it really takes to get those results. I’ve been there. You wish someone would just take you by the hand and guide you through each step and no longer play the business guessing game. 

I hear you. I’m here to help.

Does this sound familiar?
Imagine This Instead
Success Stories

I’ve helped hundreds of women start and grow their coaching business and you can be the next success story.

I’m passionate about helping you transform your life and bank account and grow your business – just like my clients below…

Introducing I Heart Coaching

I Heart Coaching is a one-stop shop for new and aspiring coaches looking to make money online.

This program is designed to support you in becoming a standout online coach — whether you’re new or looking to go to the next level in your coaching business, this is the comprehensive program you’ve been looking for. 

The I Heart Coaching Method

The Unique I Heart Coaching Method

This program is unique in that it also includes the foundational elements that are essential for new entrepreneurs. You have to become an entrepreneur in the way you think, act and move through the world, so we’ve not only covered everything regarding strategy and coaching mastery, but also mindset.

Program Breakdown

I Heart Coaching Includes All the Templates, Tools and Resources You Need to launch your business and get clients.

Over the next six month, you’ll get your business up running and start getting clients. You’ll also get access to an extensive library of scripts, templates, tools and resources including real life group coaching calls, sales calls and the templates you need to get started. 


Fillable workbooks + detailed video trainings

Get all of the content you need to start and grow your coaching business. This is step by step material that will take the guesswork out of reaching your goals.   

What Will I Learn

I Heart Coaching will teach you how to start and grow your online coaching business.

Over the six months, you’ll engage with 24 modules as well as an extensive resource library of bonus materials, templates, checklists, video trainings, funnels and more — all designed to give you the life and coaching business of your dreams. This is your opportunity to become the next extraordinary coach out there so take the time to explore the course guide outlined below.  

Module 1: Create the Life You Want

  • Get clarity on the life you really want (yes, you’re allowed to go there.)
  • No longer deny your bigger purpose and what you feel is meant for you. (If you feel that it’s meant for you, then it is!)


  • Become the woman who thinks like a successful female entrepreneur and transform your “thought habits”.
  • Get my top daily practices for shifting your thinking and growing more confident so you take more action.


  • How you were raised to view money, and how it’s stopping you from having more.
  • How ditching certain beliefs you’ve brought into your adulthood will help you crack through your stubborn monthly “money ceiling”.


  •  Money is a relationship. Learn to know it and get intimate with your bank account (instead of scared to look at it!).
  • “Debt, expensive, budget” – why I don’t use those words.
  • Bonuses: Monthly money flow tracking documents, an exclusive money-mindset-transforming book list.


  • No longer “wait” to be happy.
  • What would it look like to have the life you want now – let’s design it today!


  • What’s still holding you back and how to flip it. (Learn what JFDI means and how to use it to get big results!)
  • No more sabotaging yourself from getting the life and biz of your dreams.


  • Figuring out who you’re meant to serve and where you can find them.
  • Connecting with your ideal client and attracting them to you effortlessly.


  • What is your ideal client going to pay for, be excited by, tell all her friends about?
  • What are her pain points as well as goals?
  • Bonuses: Video tutorial on Google forms and Survey Monkey.


  • Get started on your dream website or finesse the current one you have.
  • My recommendations for creating an incredible website from the start – copy, design and the pages you need straight away.
  • Bonuses: Website tutorial with graphic designer Sasha Kill, copy call with a top copywriter.

Module 10: Program Development

  • Create your first coaching program.
  • Bringing in the big bucks with something that’s totally you.


  • Plan your first photography shoot!
  • Get access to my top converting photos and learn how to set yourself apart with your photos too.
  • Bonuses: Special guest expert training by top photographer Amanda Julca.

Module 12: Discovery Sessions

  • What in the world is a discovery session and how to do it.
  • My tricks for overcoming objections and perfecting the “I need to talk to my husband” or “I don’t have the money” conversations.


  • Learn the basic coaching techniques and the structure I follow in my sessions.
  • Get my exclusive list of powerful questions that I use with my own clients.
  • Bonuses: 12 example coaching sessions and example discovery sessions.


  • The nitty gritty of what you need to have in place before taking on clients.
  • How to manage your time as you get fully booked.
  • Bonuses: Sample contracts, training with Legal Guest Expert, Welcome Pack template, example coaching registration email, coaching reflections template, Calendly tutorial, access to my pre-client questionnaire.

Module 15: Finalizing Your Website

  • Tweaks to make your site convert at an even higher rate.
  • What do you need to do to stand out from the crowd?


  • Get your marketing systems in place to speak to your ideal client regularly.
  • Learn our exact social media strategy and how much you should be posting as you build your business.
  • Bonuses: Social media set-up video tutorials, tech overview video, how to choose the best CRM guide, top CRM system set up and user guide video tutorials.


  • Creating your first “free gift” to get people to know, like, and trust you.
  • Learn how to target your ideal client with an irresistible offer and get them on your list.


  • Get high-converting sales funnel examples.
  • Setting up your sales funnel so it does the work for you.
  • Bonuses: Example newsletter and sales email, access to my top-converting opt-ins, Facebook ads, sales funnels, and landing pages.


  • Get my top-converting Facebook ads.
  • Video Facebook ads training with my personal Facebook ads expert.


  • What is a landing page anyway and how do you use it?
  • Setting up and designing your first landing page.


  • I’ll show you how to get strangers on your list! (Don’t worry – the good type of strangers).
  • Discover how I built my list from 15 friends and family to over 30,000 targeted leads.
  • Explore various techniques like using Facebook groups, videos, social media, live video and creating challenges in addition to Facebook ads.


  • Everything you need to know about newsletters and email marketing.
  • How often should you contact your tribe?! I have the answer!


  • Finesse your skills as a coach and learn techniques that have helped me become one of the best in the biz – quickly!
  • Improve your discovery calls and conversion rate of potential client to client!
  • Bonuses: Access to my 22 Ways to Find the Money Guide and an audio on overcoming objections.


  • Putting it all together and celebrating everything you’ve accomplished over the last six months!
Before and After
Exclusive Bonuses

We’re so committed to your success that we’re giving you extra bonuses. All you have to do is take action now.

Our fast-action bonuses are designed to reward you when you sign up today. You’ll get extra content that you can dive into immediately to fast-track your success.

IHC Saves You Time and Money

We’re all about saving you time and compressing your timeline to success. 

We give you everything you need to be successful as a coach and get clients. We take the guess-work out of it so that you aren’t reinventing the wheel every day – you’re taking action because you know what works. (You’re welcome!) 

We also don’t want you to have to go out and buy a million different programs. This program is the one-stop shop you’ve been looking for. (Think the Walmart of coaching — but way fancier!)

Success Stories

It’s your time. Take action now.

There will be an additional charge for VAT for UK and European clients. You can pay in full or take advantage of the payment plan. Please do not choose the payment plan if you do not intend to honor the payments after the course concludes. This is out of integrity and would create negative money karma for your business.

Need Help? Contact Support: [email protected]
Success Stories
This is for you If

I know moving forward can feel scary. Here’s how you know if I Heart Coaching is for you…

You can work anywhere

You can do the course from home, from anywhere in the world, and on your schedule.

You can complete the course lessons from the comfort of your couch, kitchen table or gorgeous cafe in Paris along the Champs-Élysées (my personal choice!). As long as you have Internet connection, you’re good to go! The entire program is completely digital so you can access it from anywhere through our private membership site. Here are some answers to our most logistical questions…

This is a digital program

This means that everything is accessed online. You can do the program from home, there are no “in person” meetings (although you’ll be the first to hear about our live events!), no travel is required, and you don’t need to log in “live” at any specific time because everything is recorded. You can do this on your own schedule and from anywhere!

Time commitment

We recommend setting aside 3-4 hours per week per module. There are 24 modules so you may want to do one per week or one every other week. It’s up to you! We are looking for committed students who want to make time for their business, but please also know that you have lifetime access to the course material so should you need a small break, then it’s available for you to come back to.

Module Release

Should you choose to pay in full for the course, we will reward you by giving you immediate access to the 24 modules of course material. If you choose the payment plan, that’s okay too! You’ll get four modules per month. You can upgrade and pay off the program at any time. 

Check out more FAQs
What Happens When I Buy?

What happens when you buy?

We want to make this as clear as possible for you. Here’s what’s going to happen when you buy. And if you have any issues at all, please email our team at [email protected].

Start your dream business today and ditch that 9-5.

Remember, registration is only open for a limited time. This is your exclusive chance to join the program.


Co-Coach James Williams

If you’re looking to master the inner game of wealth, look no further. If you’re looking to sell high-end coaching that brings all of you into the forefront while making you wildly successful, Emily is your woman.  She rocks. Her commitment to helping women build epic businesses and brands will get you all the results you desire and more!”

Sarah Kaler

Business + Leadership Coach

Next Endorsement

“Emily’s helped countless women leave their 9-5 jobs, start a business, and make more money than ever before.”

Selena Soo

Top Publicity Coach and Marketing Strategist

Next Endorsement

Emily truly helped me ‘flip the switch’ on how I view money, freedom and even fear itself. And she also has an uncanny ability to make complicated ‘money concepts’ really simple and actionable!

Chris Winfield

Editor at Large Thrive Global + Writer and Connector

Next Endorsement
You can do this...

There’s no excuse not to move forward today…

After working with thousands of women around the world (and starting from ground zero myself), I know how loud the voice in your head can be when you’re moving forward with your dreams. Believe me though, there’s no excuse in the book not to start this program today. So if you’re thinking any of the thoughts below, please keep your dreams in mind instead.


Even in you’re…

A busy mom…

Amy is a mom of five kids and she had another business while starting this business!

See what she had to say…

“In the third month of the program, I started working with my first client. And by the 5th month, I was working with 13 clients. This program has helped me launch my dream business in record time and start living out my true calling every day.”

Amy Hartmann

Success Coach

In your 9-5 job…

She was a teacher while starting her business!

See what she had to say…

“I signed up for I Heart Coaching expecting to simply learn the in’s and out’s of business, but what I left with was a community of strong women cheering me on, experiences that introduced me to new passions and the tools I needed to propel my business forward.  I discovered blocks in my thinking I didn’t realize were even there that were holding me back from making money, and having an impact on the lives of my clients.”

Lori Rae Tomlinson

Life Coach

Completely new to coaching

Amy had never coached before!

See what she had to say…

“Being part of I Heart Coaching has changed my life. I have never felt so truly aligned with my purpose and confident that I can do it. I was a complete newbie and I am so impressed with myself for what I have achieved in just six months, now I feel like I’m ready for anything!”

Amy Shefik

Personal Development Coach

Feeling financially strained (or broke!)

Kate was on food stamps at one point before I Heart Coaching.

See what she had to say…

“Emily Williams and I Heart Coaching were pivotal in changing the trajectory of my life and business…I was able to break through some intense money blocks, and nearly triple my monthly income.”

Kate Patchett

Soul Coach

You’re a busy professional

She’s a doctor, yet wanted to also get into coaching.

See what she had to say…

“Emily gives you the tools, the space and guidance to craft your business and shine in the way that only you can. I made just under $10,000 USD in my first 8 weeks after finishing I Heart Coaching.  But even better, I have the privilege of working with the most incredible high-achieving clients who are finding out how much even more they are capable of.  My clients are seeing incredible results and transformations even I couldn’t have predicted.  My I Heart Coaching was journey was at the core of bringing my calling to coach to life.”

Sasha Nair

Physician + Coach 

Enroll Now
It's Possible for You

Everyone starts at the beginning. 

I know how it feels to believe you are meant for something big but to not know how to make it happen or where to start. We often feel that even though something has been possible for one person, it’s not possible for us. Today, I invite you to flip your thinking. I’ve worked with hundreds of clients in this program, and one thing I know is that success is possible for everyone, but we all start at the beginning. The women in this photo have kids, responsibilities, family drama, money stories, little tech knowledge, but they still made it happen. You can too. You can start your journey today with I Heart Coaching and join us in a new normal.

Join the I Heart My Life Movement.

Success Stories

Still have a few questions?

We’ve answered a few of your top questions below. If you still have more, email us at [email protected]


I just started my business - can I take this program?

Yes, there’s no reason for you to go through the 54 “no’s” that I went through! This is all of the information you need at the beginning to build that foundation and momentum towards your dreams.

I don't know who I want to work with - will this program help?

Yes, we will support you in getting clear about your ideal client in Module 7 of the program. I also have a free Ideal Client Mini Course on the Member’s Site. 

I'm not a coach - can I still take this program?

Yes! I’ve had women from other industries take this course as well and have great success. As long as you’re an online service-based business – graphic designers, chiropractors, fitness experts, social media experts and countless other professionals utilize the information I share in this program to compress their timeline and take their businesses to the next level.

I'm still trying to identify my path, does this program help me gain clarity on ideal clients and direction?

Yes! This program will help you identify the person/group you want to work with as well as what you want to offer them.

What if I don't have a blog or a big following yet? What if I don't even have a newsletter list?

You don’t need a massive following right now or a blog to start this program. I started with 15 friends and family on my list. You’ll learn how to build your list in this program.

What additional investments will I need to make in order to implement what I learn?

I didn’t start with any help. I did everything myself for the first six months and literally the only outside help I hired was a Facebook ads expert for one hour in November 2014 and one hour with a copywriter to help me with a sales page. Now, I was great at my branding and loved writing and felt like I could do everything well, so that was my decision. You have to know your strengths and weaknesses. However, I worked a lot, and would recommend outsourcing sooner than I did, but it is possible. I’d suggest having money for Facebook ads around the second half of the program. Again, you start with what you have. It doesn’t have to be a fortune!

How is this different from other programs?

It’s hard to compare, but I’ll do my best! The content of this program was developed from my own journey from nothing to my creating a business that made over $500k in sales in my first year and over $970k in 2015 alone. Specifically, this is the path I took from getting my first client to making six-figures within six months. I found that the mindset work was essential to my success so that is a core component of the unique I Heart Coaching method. We’ve also included templates, checklists and example emails and funnels to make this as easy as possible for you.


Why is there so much mindset work?

The mindset work was essential to my own success and I know it’s going to transform yours as well. If you think about it, your future clients are going to want to know that they are working with someone who has it together. The mindset work will set you up for success and set you apart from the crowd.

How will I get the training materials?

This is a completely online course so everything will be stored on our Member’s Site. Once you register, you’ll get a unique log-in with that information. If you pay in full for the program, all modules will be released immediately. If you pay via the payment plan, you’ll receive four modules per month. You can upgrade at any time.

Can I go at my own pace?

Yes, you can. You must go in order of the modules, but you can go at your own pace. Once you complete one module, the next one will open up for you. Please note that if you choose to pay in installments, four modules at a time will open up for you.

Can I pay in installments?

Yes, you can pay in six smaller payments. Please note that if you choose to pay in installments, four modules at a time will open up for you. Whereas if you pay in full, you will have access to all materials at once. 

Am I guaranteed to make money?

As you can imagine, there are no guarantees when it comes to programs like this, but my previous clients have gotten incredible results as you can see on this page. What I’m going to teach you is exactly what I did to go from nothing to making six-figures and beyond in my business. It’s possible for you too – especially if you already have a business, and it just needs some tweaking to support you in bringing in more clients. However, if you’re a complete beginner, I’d recommend having a side job as you build your coaching business as, like anything, it does take time to get that momentum going. Expect to start working with clients and bringing in money in the final two months of the course.

Success Stories
Your Opportunity

You’re meant for something big.

The thing is, you’ve always known you were meant for something big – maybe it shows up as a voice inside or as a feeling of being pulled in the direction of your dreams – regardless, you know it to be true. You know in your heart that you’re so close to your something big. If only you had the support to make it all happen…

This is your chance.

You deserve the chance to go for your dreams, and this is it. Don’t hesitate, because this can be the moment everything changes for you…


It’s your time. Take action now.

There will be an additional charge for VAT for UK and European clients. You can pay in full or take advantage of the payment plan. Please do not choose the payment plan if you do not intend to honor the payments after the course concludes. This is out of integrity and would create negative money karma for your business.

Need Help? Contact Support: [email protected]

“It only takes one step in the direction of your dreams. You can be the next success story. You just have to get started!”

– Emily Williams