on creating a life you love

5 Lessons I’ve Learned from Running an Online Coaching Business


April 14, 2020

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It has always been my goal to create a massive business. I knew I wanted to make a huge impact on the world and to serve as many women as I can. No matter if that holds true for you or if your goals are smaller, there are several things that I wish I had done just a bit sooner. 

“If you’re putting something out there for free or a small amount and people invest in what it is that you’re saying, they’re going to say ‘Wow, I got this for this price? What will I get at that next level offer?”

-Emily Williams

First, as the saying goes, when you market to everyone you market to no one. This is so true. I started off with myself as my ideal client, but from there I was trying to speak to every woman who wanted to start or build a business. 

I learned quickly that you need to be very clear on who you want to help and what your goals are. 

From there you need to figure out what you want to be known for.  What are you exceptional at? Is there something that you see or understand in a different way than other coaches in your niche?

As an example, I quickly realized that women were coming to me to figure out their business strategy. Then we’d start working together and as I learned more about their story, we’d find that there were deeper issues at play. I started to be recognized as THE money mindset coach. 

Once you’ve figured out your ideal client and how you’re going to help them, it’s time to hire. You are not meant to create a business alone. You are also very likely not the best at everything, and there is nothing wrong with that. As you’re building your business, identify the tasks that only you can do and find others to help you with the rest. 

So many business owners wait too long to hire, I know I did. Realize that when you get bogged down in tasks that you aren’t equipped to deal with, you’re taking money out of your own pocket. 

One of the most important lessons I’ve learned is to provide amazing value and always over-deliver. So many coaches that I know recommend that you give very little for free and hold onto everything for your paid clients. That model doesn’t work for me.

I prefer to provide as much value as possible so that I can support as many people as possible through their journey. The more you give up front, the more likely you are to keep the attention of your potential clients. 

Last but certainly not least, create an ascension model for your offers. Meet your client where they’re at, provide value, and walk with them through the journey. As they progress in their business, they’ll be more likely to buy your higher end offers and you will have helped them from day one. 

What does this look like? For my business, we have several free resources, a low cost monthly membership that is filled with value, several self-study courses, hands on group coaching, and of course our masterminds. We also have live events, my book, you name it.

The model we use has evolved over time, but it’s important that you have one in place that you can work from. When you have multiple entry points to connect with your ideal client, you’re able to catch them at every stage in their business. 

You have a chance to really get to know the people you’re working with and you’ll be able to help them realize true transformation in their business.  

In this Episode: 

[00:15] Get ready to learn the top 5 lessons Emily has learned from running an online coaching business. 

[01:40] Emily had originally intended to be a life coach.

[03:14] You aren’t supposed to market to every single person on the planet. Learn why.

[05:27] Why you need to be known for a specific topic. 

[10:25] What have you accomplished that will inspire other women? 

[12:45] Lesson number three: Hire! You should not be doing everything in your business.

[16:38] Don’t forget to provide value and over-deliver. 

[20:34] Create an ascension model for your offerings and consider the client journey.

Links & Resources: 

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Connect with Emily: 

I Heart My Life Website
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Email: info@iheartmylife.com

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Episode Sponsor: I Heart Coaching


“I think it is so important that we are able to share in a way that inspires other people. I have always been really adamant about this. I wasn’t sharing just to share — there was a reason behind it.” – Emily Williams

“Clients want to know that you are a specialist… People want to know that they are going to the go-to expert, to that person who knows their stuff, knows what they’re talking about.” – Emily Williams

“If you’re putting something out there for free or a small amount and people invest in what it is that you’re saying, they’re going to say ‘Wow, I got this for this price? What will I get at that next level offer?’” – Emily Williams

“If it’s in your heart, you are ready to start!” – Emily Williams

How to Get Anything You Want Masterclass

We're going to show you exactly how to get the life and success that you're craving. This is our BEST teaching taught by our Founder Emily Williams and what has helped thousands of women around the world transform their lives. And now it's your turn. It includes a bonus workbook + other surprise tools to support your growth.





I started I Heart My Life from my kitchen table in a tiny London apartment in 2013.

After going through a 5-year quarter-life crisis, I discovered the world of personal development and the power of a gratitude journal and finally got clear on my true purpose in life: to help women fall in love with themselves and their lives. I Heart My Life has gone through many transformations over the years, but its mission has always remained the same: we exist to teach you how to create a life that you love.