on creating a life you love

How to Take Your Product-Based Business to the Next Level With Minna Khounlo-Sithep and Jacqueline Snyder


December 13, 2022

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Starting a business or launching a new product has never been easier. Getting people to buy your product, on the other hand, isn’t always a walk in the park.

“You can always make more money, you can’t make more time.” – Minna Khounlo-Sithep

Every single day, more and more brands pump new products into the market. It is truly saturated, which is why very few startups make it longer than a couple of years before they have to close shop.

However, not every new product is a fail. Some make a killing, and that is thanks to a few things: A good marketing strategy, a great product, the right expertise, and some support along the way.

To talk about this, I invited the brilliant minds behind The Product Boss, the amazing Minna Khounlo-Sithep and Jacqueline Snyder.

Both first-generation Americans and both entrepreneurs at heart, Minna and Jacqueline are two amazing women who came up with one genius idea: To start a company that helps other people take their product-based businesses to the next level!

They created The Product Boss out of their own struggles of trying to reach product-based dreams and goals, but feeling lost in a world of service-based advice and strategy.

If you own a product-based business, then you know exactly what struggles they mean.

Listen in as Minna, Jacqueline, and I discuss everything you need to know to take your product-based business to the next level. 

In This Episode:

  • [00:00] Introduction
  • [01:15] You can make anything out of nothing
  • [09:30] Minna and Jacqueline share the difference they see between running a product-based business and running a service-based business
  • [16:23] Do you know when to give it a shot?
  • [21:18] How collaboration can lead to expansion in the world of product-based businesses
  • [25:41] Minna and Jacqueline share their biggest challenges
  • [33:24] Jacqueline and Minna discuss the mindset blocks they are dealing with
  • [38:07] Minna and Jacqueline’s secrets into tapping into their potential
  • [47:40] Top tips for mompreneurs
  • [52:05] Why the future is exciting for Minna and Jacqueline


“During me launching over a thousand fashion brands for my clients, designing, developing, producing, and helping them from scratch, I had decided to start my own two [product] lines, one was an apparel company and one was an accessories company.” – Jacqueline Snyder

“I always say that we’re very lucky that we ended up having the same values, because we kind of landed upon this business.” –  Minna Khounlo-Sithep

“Product business, in my opinion, is the loneliest. It requires a community around you, because it’s really hard to get that encouragement to reinvest again and again and again.” – Minna Khounlo-Sithep

“What got us here is going to be different than what gets us to a $10 million plus business.” – Jacqueline Snyder

“You can always make more money, you can’t make more time.” – Minna Khounlo-Sithep

Links & Resources:

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Connect with Minna Khounlo-Sithep and Jacqueline Snyder:

Find them on Instagram

Learn more about them and their work on their website

Check out their podcast episode with Joy Cho of Oh Joy!

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I started I Heart My Life from my kitchen table in a tiny London apartment in 2013.

After going through a 5-year quarter-life crisis, I discovered the world of personal development and the power of a gratitude journal and finally got clear on my true purpose in life: to help women fall in love with themselves and their lives. I Heart My Life has gone through many transformations over the years, but its mission has always remained the same: we exist to teach you how to create a life that you love.