A company for women who know they're meant for something more. It's time to create a life better than your dreams.



Sister Brands






I Heart My Brand

Anything you desire is meant for you and possible!


To Be AMbitious Consultancy

Emily Williams

Taking Action

I Don’t Normally Swear, But, JFDI!


posted by

next post


Previous Post


We're a media, education and lifestyle company that supports you in elevating every area of your life. I started IHML in 2014 out of my own desire to love myself and my life. Welcome. We're glad you're here.
TOp categories
Want it all? Join our weekly newsletter,
Gimme that
share this:

For the past few weeks, I’ve been working on the script for a 4-part video series we’re filming next week in London.

I’m super excited about the content, and I can’t wait to be able to share it with you very soon.

However, one of the things I didn’t expect to come up throughout this process was resistance to writing the actual script for the videos. 

You see, I love writing. I’ve written a book (pending publication) and have a MA in Non-Fiction Writing. I’ve been keeping journals since I was really young, and well, the thought of outsourcing these emails to you makes me really sad so that’s definitely not happening anytime in the near future.

But for some reason, writing these scripts has been more challenging than usual. Getting myself to sit down and actually take the hours required has been a process – that’s for sure.

However, one of the things that got me through was a little acronym called JFDI.

What does it mean?

Well, I’m not usually someone who swears, but when one of my clients told me that her mom use to use “JFDI” on her from time to time (I can’t take credit for it!), I fell in love and knew I had to adopt it for myself and IHML. 

It means “Just F-ing Do It”. 

In my opinion, as women, we are being called to take more action, and it’s really a requirement for big success.

I know, I know, we love to feel into things, process, journal about, and “just sit on it” for days, months, and years.

We love to make sure everything is perfect about the timing and the amount of money we have saved in the bank before we leap.

And believe me, I appreciate the consideration, but that attitude doesn’t always serve us or our extraordinary goals.

The most successful people make decisions quickly and take action consistently. They learn to trust their gut and step into their power. And during the times where that resistance starts to creep up, they adopt that JFDI mentality and just do it.

This year I’ve gone from making $442 in my business to over half a million in sales. And that’s possible for you too, but it requires consistent action taking. 

Of course there’s a time for peaceful retreats and mountain-top meditation, but if you’re trying to get a business off the ground, in my opinion, now’s not the time for that.

There are going to be moments in your life and business where your upper limit (see The Big Leap by Gay Hendricks) tries to swoop in and get you to stop taking action.

But you don’t have to give in.

Our minds make these tasks like script-writing or sales email-sending into ice-covered strenuous mountain climbs that you’re doing with a broken arm and leg, but in reality, you can do it.

And in my experience, when you finally do, it’s not as hard as you made it out to be.

There are going to be times where you’re tired and wondering if you have the energy for that sales email or scheduling a few posts on Facebook.

There are going to be days where you maybe don’t actually want to work on creating that group program.

That’s where JFDI comes in. 

You can do this.

(And while we’re on the subject, a little resistance isn’t a sign that your whole life is going in the wrong direction so stop making it one!)

No more starting and stopping with your dreams, lovely.

You’re better than that.

JFDI, and you’ll start to see the big results that I know you want.

woman meditating

If you’re truly ready to create a life better than your dreams, then it’s time to talk about the concept of visualization. What is visualization? It’s when you paint a picture in your mind of what you want your life to LOOK like, but also, focus on the other senses too to make it as […]

read more

Woman holding wine

Have you felt for some time that you’re meant for something big, something better, deeper, or more meaningful than you have right now? And yet… are you unable to see with complete clarity what that would look like because you feel so disconnected from yourself and Source? Perhaps you long for a different life… to […]

read more

woman with back to camera

Do you remember the last time your life took a total 180?  Perhaps it was the time you moved to a brand new home (or city), welcomed a new family member, or quit your full-time job to finally pursue your true passion. Or maybe it was a more sudden, shocking, or sad type of change, […]

read more

Reader's Favorites

keep reading

listen to the latest episode while you browse

latest episodes

The I Heart My Life Show



Inspiration and success tips delivered straight to your inbox.

Every week, you'll hear from us with motivation, inspiration and success stories via our blog and podcast. 



design firm

I Heart My Brand


To be ambitious

We created a high-level consultancy where you can work directly with our business advisors and be a part of our driven community. This is for business owners running their service-based business full-time.

Personal brand