A company for women who know they're meant for something more. It's time to create a life better than your dreams.



Sister Brands






I Heart My Brand

Anything you desire is meant for you and possible!


To Be AMbitious Consultancy

Emily Williams

We're a media, education and lifestyle company that supports you in elevating every area of your life. I started IHML in 2014 out of my own desire to love myself and my life. Welcome. We're glad you're here.
TOp categories
Want it all? Join our weekly newsletter,
Gimme that
share this:

If you feel called to be a coach, then know that you can make it happen. Coaching is the second-fastest growing industry in the world and it’s truly no wonder as more and more people are looking internally for change and abundance. Today I’m sharing the techniques I use when coaching my clients to help you gain more confidence when working with your own. 

“Directness is so needed in the world. So many people are covering up their emotions, their real feelings and they’re not actually speaking the truth. So remember you get to make a difference.” -Emily Williams

Before I do any work with my clients, I visualize their successful and thriving business. I visualize having a successful call. I step fully into a place of belief in my client, their business, and the purpose of our call. I want to make sure that I approach every call in the best frame of mind to help my clients see results.

I’m not responsible for the results they achieve because I’m not the one doing the work, but I am dedicated to doing my part in helping them realize their own desires. 

So you first have to be brave and be willing to ask your clients to get raw and go deep into their blocks. Then remember that you cannot and should not buy into the stories that they’re telling themselves. They are paying you to help them change their internal stories, so do them the favor of helping them realize that they’re excuses are not moving them forward. 

You are not your client’s friend. They are not paying you to be their cheerleader. They are paying you to help them get results in their lives and businesses, so remember that while you can like your clients and enjoy spending time with your clients, you are still not their best friend. 

Listen in to hear the last three techniques I use with all of my clients. Stop beating around the bush with your clients. They don’t want you to tell them what they want to hear. They want you to push them and hold them accountable. 

If you’re ready to stop ineffectual coaching practices, then join us at the 2-Day Intensive for New and Aspiring Online Coaches. We are going to dig deep and uncover all the goldmines you need for your coaching business. Go to and register today.

In this Episode: 

[02:10] The number one thing I always have to remember when approaching calls with clients.

[06:04] Don’t buy into their story. What does that mean?

[07:00] You are not your client’s friend.

[09:33] Why you need to speak the truth with love.

[10:50] Your intuition is there for a reason. 

[13:54] Honesty isn’t the best policy, it’s the most important policy. 

[14:33] A quick recap of the techniques I use. 

[15:05] One of the best things I’ve learned through years of coaching. 

[15:45] Why working with mentors was the best thing I ever did. 

Links & Resources: 

Subscribe to the Podcast: 

I Heart My Life Show on Apple Podcasts
I Heart My Life Show on Spotify

Connect with Emily: 

I Heart My Life Website
I Heart My Life on Instagram
I Heart My Life on Facebook
I Heart My Life on LinkedIn

I Heart My Lifers Community

Book a Call

Episode Sponsor: Two Day Intensive for New Coaches


“Know that it is safe for you to speak your truth to your clients. It is safe for you to reflect back what you’re seeing. It’s your duty to hold them more accountable and to a higher level than they’re holding for themselves.” – Emily Williams

“Directness is so needed in the world. So many people are covering up their emotions, their real feelings and they’re not actually speaking the truth. So remember you get to make a difference.” – Emily Williams

woman meditating

If you’re truly ready to create a life better than your dreams, then it’s time to talk about the concept of visualization. What is visualization? It’s when you paint a picture in your mind of what you want your life to LOOK like, but also, focus on the other senses too to make it as […]

read more

Woman holding wine

Have you felt for some time that you’re meant for something big, something better, deeper, or more meaningful than you have right now? And yet… are you unable to see with complete clarity what that would look like because you feel so disconnected from yourself and Source? Perhaps you long for a different life… to […]

read more

woman with back to camera

Do you remember the last time your life took a total 180?  Perhaps it was the time you moved to a brand new home (or city), welcomed a new family member, or quit your full-time job to finally pursue your true passion. Or maybe it was a more sudden, shocking, or sad type of change, […]

read more

Reader's Favorites

keep reading

listen to the latest episode while you browse

latest episodes

The I Heart My Life Show



Inspiration and success tips delivered straight to your inbox.

Every week, you'll hear from us with motivation, inspiration and success stories via our blog and podcast. 



design firm

I Heart My Brand


To be ambitious

We created a high-level consultancy where you can work directly with our business advisors and be a part of our driven community. This is for business owners running their service-based business full-time.

Personal brand