Podcast

How to Attract High Quality Leads

Emily and James Williams Teaching and IHML Live Event

Emily Williams

posted by

Welcome.
We're a media, education and lifestyle company that supports you in elevating every area of your life. I started IHML in 2014 out of my own desire to love myself and my life. Welcome. We're glad you're here.
TOp categories
Want it all? Join our weekly newsletter,
Gimme that


Want to know the number one mistake people make when it comes to attracting leads? Placing more focus on quantity over quality. Truth be told, without ensuring that the leads you’re acquiring are fully in alignment with what your business does and who you want to serve, you are setting yourself up for failure… because it’s better to have a smaller amount of high quality leads than it is to have tons of poor quality ones.

“Now, the thing that trips most people up is that we actually think that all eyes are on us at all times. We think that people know everything that we’re doing. We think that when we put an offer out there into the world, it’s going to sell like hotcakes. And I hope that that’s the case for you, but we need to really flex our marketing muscles and put ourselves out there on a consistent basis.”  – Emily Williams

So what do I mean by high quality leads, exactly? This refers to someone who is ready, able and willing to buy from you – someone who LOVES your product rather than just likes it. In other words, it’s your ideal client, because let’s face it, not all clients are created equally. And neither are all leads.

In this high-value episode, I’m sharing everything you need to know about attracting the best possible leads for your business. I’m diving deep into the most common traps that entrepreneurs fall into, how to tell if you’re ready to launch a one-to-many program, and exploring the importance of marketing. Plus, I’m revealing the one metric you need to start tracking right away!

This episode also features a cameo from Mallory Majcher, our Marketing Coach in the IHML Mastermind, who’s here to share what’s working in our business. In the fast-moving digital space, lead generation is something that is constantly evolving, but this episode will ensure you’re up to scratch with the tools and techniques you need to build a list of top quality leads. And the sooner you start defining and refining what that looks like for you, the sooner you can start scaling. So let’s start now, shall we?

In this episode… 

  • Low vs high quality leads and discerning the difference.
  • Why you need to fall in love with marketing.
  • 3 common traps that entrepreneurs fall into when trying to scale. 
  • The importance of speaking your clients language.
  • The single most important marketing metric to start tracking.
  • Mallory Majcher on what’s working with our marketing.
  • Why a low ticket offer might be better than a freebie.
  • How to tell if you’re ready to launch a one to many program.

Quotes:

“It’s really imperative that you don’t get stuck in this frame of mind. That marketing is not important. Now I know that a lot of people didn’t start their business to become a marketer, but we have to fall in love with marketing, at least in the beginning, until we have somebody who can do it for us, because that’s the thing that’s going to allow you to actually do the thing that you want to do, whether that’s coach or be a speaker or write a book, marketing is one of the vehicles to get you there.” – Emily Williams

“Now, the thing that trips most people up is that we actually think that all eyes are on us at all times. We think that people know everything that we’re doing. We think that when we put an offer out there into the world, it’s going to sell like hotcakes. And I hope that that’s the case for you, but we need to really flex our marketing muscles and put ourselves out there on a consistent basis.”  – Emily Williams

“I was in the program called B-School by Marie Forleo. And one of the things that she always said was a confused mind, always says no. So really think about your message when you’re putting yourself out there as well. Is it clear what you do? Is it clear what it is that you are selling? If not, you might want to revisit that.”  – Emily Williams

“I think most of us can agree, although we’ve slowed down a lot in our personal lives, through COVID, the online space is picking up and it’s faster than ever. So we have to really take into consideration that the customer journey timeline is a lot shorter. […] So we need to provide value upfront. We need to get them to invest a little, have a little skin in the game. “ – Mallory Majcher

“One of the things Emily always says is, you know, sales has to feel good. It has to feel in alignment with what you’re doing, and that goes into lead generation strategy as well. It has to feel good. Otherwise you’re going to be forced to show up in a way that’s not authentic for you.” – Mallory Majcher

Links & Resources: 

Stay up to date with the latest episodes:

Follow the I Heart My Life Show on Apple Podcasts 

Subscribe to the I Heart My Life Show on Spotify

Connect with Emily: 

I Heart My Life Website

I Heart My Life on Instagram

I Heart My Life on Facebook

I Heart My Life on LinkedIn

Join the IHML community to receive exclusive announcements and tips.

Email: info@iheartmylife.com

Book a Call

Add a comment
+ show Comments
- Hide Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Mindset

Advice for Coping with Unexpected Tragedy

We recently sat down with our lovely team member Evelyn for an extremely important conversation about grief; a topic that we don’t think people spend enough time talking about. In fact, we think many people choose not to talk about it out of fear, overwhelm, or simply because they don’t know what to say. 

relationships

How to Stop Comparing Yourself to Others

health

Why You Should Eliminate Tech for 24 Hours

mindset

Top Tips from a Successful Marriage

mindset

What I Learned from My Instagram Being Hacked

Make this podcast a part of your weekly routine...

Choose your favorite way to listen and subscribe below. Maybe even share this with a friend. If you’re ready to create a life that fulfills you in every way possible, then go ahead and press play.

episode
latest
Listen to the

ready to level up?

Check out our courses.

Our comprehensive collection of programs is designed with exactly that in mind. To empower you as you set out on your personal growth and professional development journey. To help you take action towards achieving your ambitious goals. To give you the tools and resources you need to succeed every step of the way AND feel balanced and harmonised in the process.

make it easy

Join the list and get all the goods delivered weekly.

Every week, you'll hear from us with new blog posts and podcasts full of motivation, inspiration and success stories. 

Let's do this

ready to level up?

Check out our courses.

Our comprehensive collection of programs is designed with exactly that in mind. To empower you as you set out on your personal growth and professional development journey. To help you take action towards achieving your ambitious goals. To give you the tools and resources you need to succeed every step of the way AND feel balanced and harmonised in the process.

DIVE IN→

make it easy

Join the list and get all the goods delivered weekly.

Every week, you'll hear from us with new blog posts and podcasts full of motivation, inspiration and success stories.