Want to know the number one mistake people make when it comes to attracting leads? Placing more focus on quantity over quality. Truth be told, without ensuring that the leads you’re acquiring are fully in alignment with what your business does and who you want to serve, you are setting yourself up for failure… because it’s better to have a smaller amount of high quality leads than it is to have tons of poor quality ones.
“Now, the thing that trips most people up is that we actually think that all eyes are on us at all times. We think that people know everything that we’re doing. We think that when we put an offer out there into the world, it’s going to sell like hotcakes. And I hope that that’s the case for you, but we need to really flex our marketing muscles and put ourselves out there on a consistent basis.” – Emily Williams
So what do I mean by high quality leads, exactly? This refers to someone who is ready, able and willing to buy from you – someone who LOVES your product rather than just likes it. In other words, it’s your ideal client, because let’s face it, not all clients are created equally. And neither are all leads.
In this high-value episode, I’m sharing everything you need to know about attracting the best possible leads for your business. I’m diving deep into the most common traps that entrepreneurs fall into, how to tell if you’re ready to launch a one-to-many program, and exploring the importance of marketing. Plus, I’m revealing the one metric you need to start tracking right away!
This episode also features a cameo from Mallory Majcher, our Marketing Coach in the IHML Mastermind, who’s here to share what’s working in our business. In the fast-moving digital space, lead generation is something that is constantly evolving, but this episode will ensure you’re up to scratch with the tools and techniques you need to build a list of top quality leads. And the sooner you start defining and refining what that looks like for you, the sooner you can start scaling. So let’s start now, shall we?
In this episode…
- Low vs high quality leads and discerning the difference.
- Why you need to fall in love with marketing.
- 3 common traps that entrepreneurs fall into when trying to scale.
- The importance of speaking your clients language.
- The single most important marketing metric to start tracking.
- Mallory Majcher on what’s working with our marketing.
- Why a low ticket offer might be better than a freebie.
- How to tell if you’re ready to launch a one to many program.
Quotes:
“It’s really imperative that you don’t get stuck in this frame of mind. That marketing is not important. Now I know that a lot of people didn’t start their business to become a marketer, but we have to fall in love with marketing, at least in the beginning, until we have somebody who can do it for us, because that’s the thing that’s going to allow you to actually do the thing that you want to do, whether that’s coach or be a speaker or write a book, marketing is one of the vehicles to get you there.” – Emily Williams
“Now, the thing that trips most people up is that we actually think that all eyes are on us at all times. We think that people know everything that we’re doing. We think that when we put an offer out there into the world, it’s going to sell like hotcakes. And I hope that that’s the case for you, but we need to really flex our marketing muscles and put ourselves out there on a consistent basis.” – Emily Williams
“I was in the program called B-School by Marie Forleo. And one of the things that she always said was a confused mind, always says no. So really think about your message when you’re putting yourself out there as well. Is it clear what you do? Is it clear what it is that you are selling? If not, you might want to revisit that.” – Emily Williams
“I think most of us can agree, although we’ve slowed down a lot in our personal lives, through COVID, the online space is picking up and it’s faster than ever. So we have to really take into consideration that the customer journey timeline is a lot shorter. […] So we need to provide value upfront. We need to get them to invest a little, have a little skin in the game. “ – Mallory Majcher
“One of the things Emily always says is, you know, sales has to feel good. It has to feel in alignment with what you’re doing, and that goes into lead generation strategy as well. It has to feel good. Otherwise you’re going to be forced to show up in a way that’s not authentic for you.” – Mallory Majcher
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