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Your Copy Cure and Creating a Business That’s 100% You

Emily Williams

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Does your copy speak to your ideal client? Are you using your unique, authentic voice in your emails, social media and sales pages? If you want to learn how to find the perfect words to express and sell what you do, then you’re in for a treat! In this episode of the IHML show, we’re talking with Laura Belgray, founder of Talking Shrimp and the co-creator of The Copy Cure. As a copywriting expert, she’s worked with hundreds of clients like Marie Forleo and Amy Porterfield, and has seen how putting more of YOU into your copy is the key to getting people love your brand, share your ideas and happily click the “buy” button.

Laura began her career as a copywriter for TV promos, working with big companies like NBC, Bravo, HBO and TBS. Although she enjoyed her work, Laura realized she wanted to do something bigger with her writing, but didn’t know what that was! It wasn’t until she began working with her friend, Marie Forleo, that she was introduced to the world of online business and discovered she could support other entrepreneurs with writing stand-out copy. After this realization, Laura began to sell her copywriting services online, build an engaged email list and design a business that fits her personality and lifestyle (a “couch-driven” business, as she calls it!).

Today, Laura is busy helping other entrepreneurs share their voice in a bold, powerful way. After this episode, you’ll be encouraged to share your authentic voice, creatively engage with your audience and build a life better than your dreams.

During this episode, we’re going to cover…

  • How her friendship with Marie Forleo led her to the online business world
  • The importance of using your stories, voice and language in a way that’s aligned with your business
  • Easy changes you can make in your social media copy to engage with your audience and build a relationship
  • Why email is the most powerful social media tool you have (and how you can get your audience to open them!)
  • How you can be driven and desire to make a lot of money but still have white space in your calendar (and time for dance classes!)
  • Why connecting with your audience doesn’t have to be big and epic every time, but can be fun, simple and creative

One of my favorite quotes from this episode is this:

“Continually communicating with people in your business with your list, with your audience and expressing yourself again and again and showing them the details of your life, letting them in, is such a great way to get them to feel like they know you even if they’ve never met you. That feeling of knowing you makes them want to buy from you and it also keeps you top of mind.” – Laura Belgray


Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, has been a professional writer for nearly two decades and won big, fat awards for her work.

After graduating Phi Beta Kappa from Wesleyan University, she assisted Lisa Birnbach (of Preppy Handbook fame) with research and fact-checking for her book Lisa Birnbach’s Guide to Colleges.

She went on to write advertising copy for the legendary SPY Magazine and then New York Magazine until, one day, her friend Adam told her about his new job writing promos for VH1. Laura asked, “what are promos?” and Adam explained that he got to watch a bunch of tv and write those fun little spots that advertise the shows.

First Laura said, “that’s a job?” Then, she went and got that job.

Since then she’s written promos, launch campaigns, upfronts, online content, book chapters, full show episodes and more for:

Bravo, NBC, HBO, TBS, Nick at Nite, Nickelodeon, TV Land, Nick Mom, VH1, The N, Sundance Channel, Ion, WE, Lifetime, Oxygen, the CW and USA.


Tune into the I Heart My Life Show with Success Coach Emily Williams to learn how to design a life you love, manifest more success and wealth, move past fear and blocks and create joy in your life and business. Emily and her world-renowned guests will help you create a life that’s better than your dreams and give you tangible action steps to get there — quickly. She’ll cut through the fluff and share what’s worked for her and the world’s most successful people. She believes that success is an inside job — not just about another strategy. The I Heart My Life Show will help you finally heart your life, experience extraordinary success, make more money, live according to your own desires and give you permission to go after what you really want.

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