A company for women who know they're meant for something more. It's time to create a life better than your dreams.



Sister Brands






I Heart My Brand

Anything you desire is meant for you and possible!


To Be AMbitious Consultancy

Emily Williams


Why Smaller Dreams Are Actually Scarier Than The Big Ones

Emily Williams

posted by

next post


Previous Post


We're a media, education and lifestyle company that supports you in elevating every area of your life. I started IHML in 2014 out of my own desire to love myself and my life. Welcome. We're glad you're here.
TOp categories
Want it all? Join our weekly newsletter,
Gimme that
share this:

I’m back from Italy, and I just had an incredible week hosting client calls and supporting our students in going to the next level.

In particular, on our I Heart Money LIVE call last week, we talked about the dream of hitting big financial milestones — 6-figures and even millionaire or billionaire status for example.

I’m all for the big goals, but one of the things I’ve realized over the past few years along my own journey as well as in supporting of hundreds of women reaching their goals, is that sometimes, we’re so focused on the big stuff, that we forget to dial it back and get really granular about what it’s going to take to get there. And in turn, we end up not taking any action at all — or at least not the right action.

You see, the key to goal setting (especially financial goal setting) and more important goal REACHING — is to be aware of and have clarity about your big picture goals (running a 7-figure brand, writing a book, hosting a 500 person event) and simultaneously be clear on and take action on behalf of your short-term goals.

Let me give you an example…

When I was first starting as a coach, I had no idea what it would take to hit 7-figures. Although that was a big picture goal of mine, my more immediate goal was 6-figures. But even that was a bit too “big” at the time.

So I dialed it back and focused on what it would take to have that first $2,000 month and then $6,000 (what I wanted to leave my 9-5 job) and so on from there.

Those more short-term financial goals would of course contribute to the big picture ones, but I had to be and become that woman first.

Make sense?

On our coaching call the other day, I was sharing this concept with some of our students, and they admitted that that $2,000 goal or the goal of replacing their current 9-5 income was actually scarier because it was much more in reach than the other more lofty goals; those were fun to say and talk about (and completely valid by the way) but weren’t close enough to inspire action.

That’s what I’m talking about, Lovely.

You need the short term goals because they will give you clarity and inspire you to take the action that will enable you to reach the big goals.

So this week, here’s what I want you to do to set yourself up for success:

Pick your top three monthly goals. Make sure they do contribute to you reaching your big picture goals since of course those goals are still important and like I said, you’re learning to focus on both simultaneously.
Ask yourself what it’s going to take to reach those goals. What are your action steps? Make a list of those.
Put those action steps/tasks on the calendar.
Finally, ask yourself what’s coming up for you when you think of taking that action? Fear? Resistance? Uncertainty?
Work on shifting that this week by focusing on your desire instead of the fear. (Remember, one of the best ways to move past fear is to take action despite the fear!)

You’ve got this!

Wishing you an incredible week ahead!

woman meditating

If you’re truly ready to create a life better than your dreams, then it’s time to talk about the concept of visualization. What is visualization? It’s when you paint a picture in your mind of what you want your life to LOOK like, but also, focus on the other senses too to make it as […]

read more

Woman holding wine

Have you felt for some time that you’re meant for something big, something better, deeper, or more meaningful than you have right now? And yet… are you unable to see with complete clarity what that would look like because you feel so disconnected from yourself and Source? Perhaps you long for a different life… to […]

read more

woman with back to camera

Do you remember the last time your life took a total 180?  Perhaps it was the time you moved to a brand new home (or city), welcomed a new family member, or quit your full-time job to finally pursue your true passion. Or maybe it was a more sudden, shocking, or sad type of change, […]

read more

Reader's Favorites

keep reading

listen to the latest episode while you browse

latest episodes

The I Heart My Life Show



Inspiration and success tips delivered straight to your inbox.

Every week, you'll hear from us with motivation, inspiration and success stories via our blog and podcast. 



design firm

I Heart My Brand


To be ambitious

We created a high-level consultancy where you can work directly with our business advisors and be a part of our driven community. This is for business owners running their service-based business full-time.

Personal brand