A company for women who know they're meant for something more. It's time to create a life better than your dreams.



Sister Brands






I Heart My Brand

Anything you desire is meant for you and possible!


To Be AMbitious Consultancy

Emily Williams


Why Undercharging Means you Don’t Love Yourself Enough

Emily Williams

posted by

next post


Previous Post


We're a media, education and lifestyle company that supports you in elevating every area of your life. I started IHML in 2014 out of my own desire to love myself and my life. Welcome. We're glad you're here.
TOp categories
Want it all? Join our weekly newsletter,
Gimme that
share this:
 One of the biggest challenges I see for female entrepreneurs is how much to charge for their services.

I get it — there isn’t a set answer for that question. It involves energy, evaluating your market and a lot of money mindset work.

The biggest awareness I had this year around sales due to my own experience as well as observing my clients, is that sales has everything to do with self-love as well.

In fact, when you lower your prices and don’t charge what the item you’re selling is worth — it’s actually a sign that you have some self-love work to do.

Let me share a story that will illustrate this…

Recently, I was talking to a client about her schedule. She was bogged down with 1:1 clients and really wanted to scale her business to offer many services. In addition to that, she was charging too little for what she was offering.

We discussed shifting her model, but in the meantime, raising her prices.

She said she was too scared. She didn’t think people would pay for her services.

I had to ask…

How much longer are you going to put yourself through this?
How much longer are you going to put your health in jeopardy?
How much longer are you going to play small?
How much longer are you going to be disempowered when it comes to sales?
How much longer are you not going to trust what’s possible and meant for you?

Because I was over it. I wanted more for her…

These are difficult (but important) questions to answer, Lovely.

Are you putting yourself last or behind your clients?

Just so you’re aware, by doing that, you’re not helping your clients at all.

In fact, you not being at your best, not being fully financially supported means they don’t get the best of you. It means that they aren’t getting you fully in your power. You aren’t 100% there for them because you’re stretched too thin.

Do you see how nobody wins when you undercharge? When you’re not financially supported?

I’m really passionate about this for you, Lovely.

woman meditating

If you’re truly ready to create a life better than your dreams, then it’s time to talk about the concept of visualization. What is visualization? It’s when you paint a picture in your mind of what you want your life to LOOK like, but also, focus on the other senses too to make it as […]

read more

Woman holding wine

Have you felt for some time that you’re meant for something big, something better, deeper, or more meaningful than you have right now? And yet… are you unable to see with complete clarity what that would look like because you feel so disconnected from yourself and Source? Perhaps you long for a different life… to […]

read more

woman with back to camera

Do you remember the last time your life took a total 180?  Perhaps it was the time you moved to a brand new home (or city), welcomed a new family member, or quit your full-time job to finally pursue your true passion. Or maybe it was a more sudden, shocking, or sad type of change, […]

read more

Reader's Favorites

keep reading

listen to the latest episode while you browse

latest episodes

The I Heart My Life Show



Inspiration and success tips delivered straight to your inbox.

Every week, you'll hear from us with motivation, inspiration and success stories via our blog and podcast. 



design firm

I Heart My Brand


To be ambitious

We created a high-level consultancy where you can work directly with our business advisors and be a part of our driven community. This is for business owners running their service-based business full-time.

Personal brand