Creating Content with Intention with Mallory Majcher - I Heart My Life

want all our success tips delivered in your inbox?

yes, please!

We do life the IHML way.

Share this post

Download now

Want to create your first (or next) program in just 11 minutes?

we heart these...

Fave Resources

01. The Successful ads club ›

All you need to optimize your ads for Facebook and Instagram growth.

02. The Contract shop ›

Contract templates and all the legal paperwork you need to run your business well. 

03. Tonic site shop ›

There's no excuse for bad web design. Tonic's customizable website templates make it easy to show your brand at its best online.

04. ActiveCampaign ›

Our favorite email campaign manager for automations and funnels.

Creating Content with Intention with Mallory Majcher

Creating a content strategy that moves your audience through all the phases of awareness is extremely important, but it shouldn’t take up all of your time. Which is why Mallory Majcher, our Head of Marketing at I Heart My Life is taking over the podcast to share her tips for creating an amazing content strategy.

The best way to think about your content strategy is within the boundaries of objectives. Before you ever start working on content you should have clear goals in mind for how you want to move your potential customer through their journey with you.

What does this look like?

Take stock of your key performance indicators, determine which ones are important to you and your brand and where you want to focus. It is often a daunting task to touch every single platform, so focus on the ones that are sure to put you in front of your target audience.

Track your numbers, figure out who your ideal client or target audience is, and then start building out your strategy.

Now this strategy is objective based for a reason. Each of the objectives corresponds with one element of the “know, like, and trust” factor that you hear so much about. Not everyone on your list is at the same level of awareness about you or your brand, so you need to create content that speaks to each segment at the right time.

The three objectives are awareness, conversation, and conversion. Listen in as I share exactly what these three objectives mean within the scope of the customer journey and how you can start rotating your content with them in mind. If you love puppies then you’ll definitely want to hear my example of how one message can and should be altered for the three different stages of awareness.

Are you ready to start creating more strategic content rather than filling the world with more “stuff?”

In this Episode:

[02:33] Welcome to the first ever I Heart My Life Show Takeover – with Mallory Majcher.
[04:16] What do you need to do before creating a content strategy?
[06:49] Learn the fundamental details you must have to use an objective strategy.
[08:28] Why vanity metrics really do matter with regard to awareness.
[09:35] The second objective is the conversation and engagement piece.
[11:27] The next objective is conversion or the point in the conversation where your audience trusts you.
[13:26] A quick recap of the three objectives: awareness, conversation, and conversion.
[19:08] Why laying out your content strategy on a rotating objective basis is so important.

Links & Resources:

Subscribe to the Podcast:

I Heart My Life Show on Apple Podcasts
I Heart My Life Show on Spotify

Connect with Emily:

I Heart My Life Website
I Heart My Life on Instagram
I Heart My Life on Facebook
I Heart My Life on LinkedIn

I Heart My Lifers Community

Email: info@iheartmylife.com

Book a Call

Episode Sponsor: I Heart My Life Mastermind

Quotes:

“Without strategy content is just stuff and the world has enough stuff.” – Unknown

+ COMMENTS

hide comments

Leave a Reply

Your email address will not be published. Required fields are marked *

want all our success tips delivered in your inbox?

yes, please!

We do life the IHML way.

Share this post

Download now

Want to create your first (or next) program in just 11 minutes?

we heart these...

Fave Resources

01. The Successful ads club ›

All you need to optimize your ads for Facebook and Instagram growth.

02. The Contract shop ›

Contract templates and all the legal paperwork you need to run your business well. 

03. Tonic site shop ›

There's no excuse for bad web design. Tonic's customizable website templates make it easy to show your brand at its best online.

04. ActiveCampaign ›

Our favorite email campaign manager for automations and funnels.

I'm Emily Williams

I already know one thing about you: You want to achieve big things. To find meaning and value in the work you do. To feel excited about your life.

hey lovely!

more about me >

7-figure success coach and author

business

mindset

money

clients

view by category

podcast

the i heart my life show

Ready to Amp Up Your Sales?

Whether you want to learn how to overcome objections, book more sales calls, have a streamlined process that works, or knock your launch out of the park, this course is for you.

LEARN MORE

YES, WE LIVE THE "LAPTOP LIFESTYLE."

We do life, the IHML way.

We believe that anything you desire is possible for you. If you can dream it, you can do it. We live life out loud and in the pursuit of all things extraordinary. After all, who wants to get to the end and still have a full bucket list? Join us for this incredible journey!

A company for women who know they're meant for something big. It's time to create a life and business better than your dreams.

Follow along 
on Instagram:

Home
COURSES
About
MASTERMIND
blog
podcast

SEND us A NOTE >

work with us >

@iheartmylife >

Site by tonic

I HEART MY LIFE LLC

refunds

|

privacy + TERMS