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Emily Williams


What It Means to Prosperously Pivot: Part 2 of Our Rebrand Reveal

Emily Williams

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We're a media, education and lifestyle company that supports you in elevating every area of your life. I started IHML in 2014 out of my own desire to love myself and my life. Welcome. We're glad you're here.
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Would I have to let go of my team? Shut down our courses and programs? Wave goodbye to some of our revenue streams while I figured out what would come next?

“One of the main things I teach our clients is that for every problem, there’s an equal or greater solution—you just needed to figure it out. And I knew that I was going to figure it out. I knew that if I kept following the breadcrumbs, I would figure it out. I just had to trust the process. Clarity always comes. You just can’t always predict when.” – Emily Williams

These were just a handful of the decisions I faced after I realized that I Heart My Life (as it was) was no longer aligned with the mission and vision I’d originally set out to follow, and that the only options on the table were to pivot or to remain unfulfilled in my business. 

All I knew was that the company I’d been building for eight years wasn’t working the way I wanted it to; that I was sick and tired of it not working, and that I couldn’t settle for anything that didn’t light me up for a moment longer. And although I had no idea what the solution would look like, I knew that if I just kept following the breadcrumbs, and continued doing my mindset work, I’d reach the answers I was looking for.

As a seven-figure visionary who was steering the IHML ship, I definitely felt the weight of the responsibility on my shoulders to get this rebrand right. My team, clients, and community deserved answers—and I’d be lying if I said I didn’t have my moments of fear, doubt, or uncertainty while I waited for clarity to come knocking on my door.

But I held the faith, and believed that clarity would come. And it did—at the most unexpected of times. As I always say to my clients, you’ve got to trust the process. Because clarity always comes—you just can’t always predict when. So if you’re facing a pivot of your very own, or if your company no longer feels in alignment with your vision, know this: your clarity will come. Keep showing up, keep listening to your intuition, and keep holding faith that you’re moving in the right direction. I promise the path ahead will get clearer with every step.

If you haven’t listened to Part 1 of our Rebrand Reveal Series, hit pause right now and go listen to Episode 228 first, so that you can get an insider look at the highs and lows (and there were plenty!) of my most transformational year in business to date—which led to my decision to reposition and revitalize the IHML brand in the first place.

In this second and final part, I’m sharing the story of my dream photoshoot at the Greenbrier Hotel in West Virginia, and how I decided to prosperously pivot my business and launch IHML’s sister company, the Emily Williams brand. If you’re a driven business owner or corporate executive looking to massively grow your income and tune into your deepest desires through money mindset work, I invite you to join me on this new chapter.

In This Episode:

  • How the Emily Williams brand came to be
  • The key differences between I Heart My Life and Emily Williams
  • The part intuition played in my rebrand journey 
  • The story of my dream photoshoot at the Greenbrier Hotel
  • Making difficult decisions around my team and existing programs
  • What it means to prosperously pivot your business
  • How I go about any big business decision
  • Why clarity often comes at the most unexpected times
  • How to know whether or not an opportunity is in alignment with your vision
  • My BIG vision for the future of I Heart My Life and Emily Williams 
  • How you can join me on this journey


“It was very clear that I had to move my fear to the side, go for it, and pivot the company in the direction I wanted it to go in instead of waiting for it to happen organically.” – Emily Williams

“Anyone who’s made any shifts in business will know that it can be really scary to think about turning things off that are bringing in revenue. It can also be really scary to think about letting team members go if the only issue is that you don’t have a space for them anymore. So the way I saw it, I had two options. I could continue promoting programs that were no longer aligned with the vision of the I Heart My Life brand, or I could go all in on the true vision of the brand.” – Emily Williams 

“I was sick of being busy. I was really sick of doing thing after thing, banging my head against the wall, wondering why it wasn’t working as well as I wanted it to work. And the reality was that it was because it wasn’t an alignment and it wasn’t supposed to work.” – Emily Williams 

“One of the main things I teach our clients is that for every problem, there’s an equal or greater solution—you just needed to figure it out. And I knew that I was going to figure it out. I knew that if I kept following the breadcrumbs, I would figure it out. I just had to trust the process. Clarity always comes. You just can’t always predict when.” – Emily Williams

“I metaphorically drew lines in the sand, knowing that was the best thing I could do for my own clarity, as well as for my teams’. I had to show the Universe that I was serious and that I was all in. Think about that for you. Where are you at right now in terms of your decisions? Are you waffling back and forth? Is it unclear when you make a decision? What decisions do you need to make that will make it crystal clear around what it is that you actually want?” – Emily Williams

“Sometimes things change at the last minute. Sometimes clarity comes in at the final hour. And you have to learn to trust yourself enough to be like, you know what? This is so right, and I’m going to go with it, and I’m going to go all in.” – Emily Williams 

“One of the amazing things about transformation (and also about  being the observer of yourself) is that you start to be able to tell what’s true for you.” – Emily Williams 

“I gave myself permission to have my own moments of pivoting. I gave myself permission to do things a little bit differently. I gave myself permission to be true to myself.” – Emily Williams

Links & Resources:

Follow the I Heart My Life Show on Apple Podcasts

Subscribe to the I Heart My Life Show on Spotify

Connect with Emily:

I Heart My Life Website

I Heart My Life on Instagram

I Heart My Life on Facebook

I Heart My Life on LinkedIn

Emily Williams Website

Get the Emily Williams Newsletter

Emily Williams on Instagram

Emily Williams on Facebook

Emily Williams on LinkedIn

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Episode Sponsor: I Heart My Life Signature Course

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