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The Money Story I Never Used to Tell: 54 No’s, Big Shifts, and the Truth About Women and Wealth

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Stack of American Money

The Money Story I Never Used to Tell… When I started my coaching business back in 2014, I thought I was just there for the strategy. But what I didn’t know was that I was about to uncover the deepest money mindset work I’d ever experienced—something I wasn’t taught in school (even with a psychology […]

The Money Story I Never Used to Tell…

When I started my coaching business back in 2014, I thought I was just there for the strategy.

But what I didn’t know was that I was about to uncover the deepest money mindset work I’d ever experienced—something I wasn’t taught in school (even with a psychology degree), and definitely not growing up.

The $7,500 Decision That Changed Everything

I didn’t have the money to get started, so my husband lent me his credit card to invest $7,500 into a certification program. He was only making $34K a year at the time, so this was a massive leap for us.

I believed in myself. But after enrolling, I started taking sales calls… and got 54 no’s in a row.

On one group coaching call, I broke down crying and asked my coach, “Why isn’t this working?”

What I Didn’t Realize About My Money Story

Although I was attracting clients, I wasn’t actually talking to them about money. I was avoiding the conversation completely—because I was terrified.

Sound familiar?

So many women carry subconscious money fears—stories we inherited about what’s “okay” to want, charge, or talk about when it comes to money.

The Root of the Avoidance

Here’s something most people don’t know:

In the U.S., women weren’t legally allowed to open a credit card without a man’s signature until 1974. 🤯

Less than 50 years ago, we needed a husband or father to co-sign for basic financial autonomy. No credit. No mortgage. No independent financial future.

No wonder we weren’t taught how to manage money—we weren’t even allowed to.

That kind of generational conditioning is why so many women still feel guilt or fear around money, investing in themselves, or asking for what they’re worth.

The Shift That Changed Everything

My coach helped me see that the problem wasn’t the offer—it was the fear I had around receiving.

I stopped avoiding the money conversation and started asking a powerful question:

“If you don’t have the money right now, do you want me to help you find it?”

That opened the door to real transformation.

  • One woman realized she could access an old 401(k).
  • Another asked her family for support.
  • Others started selling offers they’d been sitting on for months.

And me? I went from $442 in the bank to six figures in 18 months. All because I stopped avoiding and started owning my money story.

It’s Rarely Just About the Money

When you want something badly enough—whether it’s a career shift, a new relationship, a baby, or your dream business—you get resourceful. You rise. You create.

The same is true with money.

And it all starts by uncovering the block that’s running the show behind the scenes.

Want to Know What’s Blocking Your Abundance?

I created a free Money Archetype Quiz to help you identify your dominant money block—and shift it for good.

It takes just a few minutes and you’ll receive a custom result (plus your unique money mantra) right away.

👉 Take the quiz now and uncover your money story.

Journal Prompts to Go Deeper:

  • What is the money story I grew up with? How is it still influencing me today?
  • Where do I avoid money in my life—conversations, decisions, or even thoughts?
  • What would I do differently if I believed I could create the money I desire?

You’re not broken—you’ve just been following a script that isn’t yours. Let’s rewrite it together.

✨ Click here to take the Money Archetype Quiz and start your transformation today.

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ABOUT the Author

I’m Emily. I had a Tumblr blog back in the day, but this cooler. 

Over a decade ago, I found myself in a quarter-life crisis—broke, unfulfilled, and wondering when life was finally going to “get good.” What changed everything was learning how to follow my desires, shift my mindset, and rewrite the beliefs that were keeping me stuck. Today, I’ve built a multi–seven-figure brand, written a bestselling book, and coached thousands of women around the world to do the same.

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