In the ever-evolving landscape of social media, staying ahead and making the most out of your online presence can feel daunting. Yet, amidst the digital noise, experts like Emma Tessler shine a guiding light. Recently, Emma joined Emily Williams in an episode of the “I Heart My Life” show to delve into the intricacies of social media marketing. Here, we’ll unpack some of the key insights from their engaging conversation.

Emma Tessler: A Journey from Interior Design to Marketing

Emma’s story is both fascinating and inspiring. Surprisingly, she didn’t set out with marketing as her destination. Initially drawn to interior design, Emma’s path took a significant turn in 2015 when an internship project introduced her to the potential of Instagram as a powerful marketing platform. This revelation sparked the creation of her brand, 95 Media, which she initially built alongside a full-time design career. The pandemic served as the catalyst that propelled her to fully embrace her passion for social media marketing, leading to explosive growth for 95 Media.

Diving Deep into Social Media Trends

One of the cornerstone topics Emma and Emily explored was the current landscape of Instagram – a key platform for most brands. Emma emphasized the declining sole reliance on content for growth. Instead, she highlighted the increasing value of community as a means to foster brand loyalty and attract new followers. This involves a dynamic strategy of engaging directly with potential customers and nurturing those relationships. She advocates for genuine communication, steering clear of automated responses, and recommends personalized welcome messages to create authentic connections.

Content Strategy: Quality and Consistency Over Perfection

Emma tackled the common concern of crafting a visually impeccable Instagram feed, reassuring listeners that while branding is important, the overarching goal should be content that provides value and resonates with audiences, rather than picture-perfect aesthetics. Tools like content pillars aid in maintaining message consistency by allowing brands to cycle through various topics that align with their goals and values.

She also touched on the importance of leveraging trending content strategically, warning against the risks of scheduling posts too far in advance, which can lead to missing the mark in a rapidly changing digital world.

Challenges and Triumphs in Team Building

Running a successful social media brand comes with its challenges, particularly when managing and leading a remote team. Emma shared her approach to overcoming these hurdles by organizing annual in-person retreats, creating a cohesive team culture despite geographical distances.

Final Takeaways

For entrepreneurs and upcoming brands, Emma’s insights offer invaluable guidance: embrace community building, stay adaptable, and don’t hesitate to seek support if social media content creation feels overwhelming. By focusing on genuine engagement and strategic growth, brands can effectively harness social media’s potential, transforming followers into engaged communities and driving overall business success.

Whether you’re just starting out or looking to refine your social media strategy, Emma Tesler’s journey and expert advice remind us that with passion, adaptability, and the right strategies, the digital landscape holds boundless opportunities for growth.

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