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Uncovering Your Money Blocks: Six Archetypes and How to Transform Your Wealth Mindset with Emily Williams

Celebrating 350 Episodes: Breaking Down Money Mindset Barriers

As Emily Williams marks the 350th episode of the “I Heart My Life Show,” she takes us on a heartfelt journey into a topic that could be the missing piece in your path to abundance: money blocks. Whether you’ve been hearing “no” over and over in your business or just feel like you’re doing everything “right” but not attracting the wealth you desire, Emily’s wisdom might be the breakthrough you need.

What Are Money Blocks?

Money blocks are limiting beliefs and subconscious stories that interrupt your ability to attract, keep, or feel at ease with wealth. Even with years of psychology education and personal development, Emily confessed she had no idea about money blocks until trying to grow her own business—and hitting 54 rejections in a row. If you keep hitting a wall with money, sales, or abundance, the culprit might be your inner money story.

Why Your Money Mindset Matters

According to Emily, the strategies, courses, or hustling won’t matter unless you get to the root of what’s holding you back below the surface. The beliefs etched into our minds—often since childhood—shape how we see, feel, and interact with money. Until you identify and heal these, you may inadvertently keep yourself stuck in cycles of scarcity, avoidance, or overwork.

The 6 Money Block Archetypes

Emily shares six powerful archetypes she’s seen repeatedly among her clients (and even herself!):

  1. Scarcity Beliefs:
    Always feeling there’s “never enough”—even when you make money, you still worry it’ll run out. Decisions are fueled by fear rather than desire.
  2. Hard Work Wound:
    The belief that money only comes through “blood, sweat, and tears.” You equate your worth with relentless productivity, find it tough to rest, and struggle to embrace ease.
  3. Avoidance Pattern:
    Dodging anything to do with money—avoiding bank statements, putting off financial decisions, and feeling anxious talking about money, especially in sales settings.
  4. Receiving Block:
    Discomfort with accepting money, help, or compliments. You’ve been taught it’s better to give than receive, making it hard to raise prices or simply say “thank you” when complimented.
  5. Worthiness Wound:
    A deep feeling of not being “enough” or not deserving of wealth—often rooted in family history, societal messages, or fear of being judged for success.
  6. Expansion Edge:
    You’ve achieved a lot, but feel resistance, imposter syndrome, or fear of losing it all if you go to the “next level.” Even at the top, your mindset might be holding you back.

How to Find Your Archetype

Not sure where you fit? Emily’s team designed a quick quiz to help you zero in on your primary money block archetype. Take the quiz here.

Shifting from Blocks to Abundance

Breaking through your money blocks requires awarenesspersonal responsibility, and a new energetic alignment. Here are some steps Emily recommends:

  • Reflect: Identify which archetype(s) resonate most with you. Journaling can help uncover buried beliefs.
  • Challenge Old Stories: Ask yourself, “Whose voice is this? My parents’? Society’s?” Is it actually true?
  • Shift to an Abundant Frame: Practice new mantras, like “It’s safe to receive,” “I am worthy,” and “It’s possible to create wealth with ease.”
  • Practice Creative Problem Solving: Instead of accepting “I can’t afford it,” get curious and ask, “If money weren’t the issue, what would I choose?” or “How could I find the resources?”
  • Join the Community: Emily invites listeners to her free 5-day Money Challenge for guided transformation and support.

Sign up for the Money Challenge here—it’s a free, community-powered way to start shifting your money mindset, supported by daily prompts, training, and group energy.

Money Challenge Promot

Final Thoughts

Remember: uncovering your blocks is not about blame—it’s about taking the reins! As Emily so passionately says, being shown your limiting beliefs is something to celebrate—because now, you can transform them and step into the abundance that’s been waiting for you.

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BEHIND THE Brand

Hi, I'm  Emily

I'm just a girl from Ohio with really big dreams, but the truth is, I always knew I was meant for more. I know firsthand what it means to feel that you're not living the life that you want, and yet not know how to make it happen. To wonder with each passing day, when your life is finally going to "get good". I've been there. Since transforming my own life, I've gone on to help thousands of women just like you so you can finally achieve your true potential and ultimately, create a life that's better than your dreams. If I can do it, you can too.

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