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Why You Avoid Talking About Money (And How to Shift That)

Emily reading forbes

Most of us grew up with the message (spoken or unspoken) that money is not something you talk about.

Maybe you heard, “It’s rude to ask how much someone makes,” or “Don’t talk about money at the dinner table.” Or perhaps you simply felt the tension every time the subject came up in your home. Either way, those early experiences taught many of us to stay silent—and that silence is still shaping our relationship with money today.

And here’s the truth: it’s costing us more than we realize.

Why Money Feels So Uncomfortable to Talk About

In this episode of The I Heart My Life Show, Emily Williams explores the deep-seated beliefs that keep so many women stuck when it comes to money. From early childhood lessons to cultural conditioning, she unpacks:

  • Why silence around money creates shame and disempowerment
  • How your “money story” could be impacting everything from pricing to parenting
  • The surprising connection between self-worth and financial avoidance
  • Why your ability to talk about money directly affects your impact as a leader

“We learn to be silent about money long before we ever even touch a dollar.”
— Emily Williams

Your Money Story Could Be Running the Show

Have you ever:

  • Avoided raising your rates, even though you knew you needed to?
  • Felt guilt or fear around wanting more income?
  • Held back from financial conversations in relationships, business deals, or even friendships?

Chances are, it’s not just strategy; it’s your money story in action.

Your beliefs about money—most of which were handed down, not consciously chosen—may be keeping you stuck in patterns you didn’t even realize were there.

In the episode, Emily invites you to reflect on where your story began—and more importantly, what it’s time to rewrite.

For Coaches, Entrepreneurs, and Leaders: This Matters

If you’re leading others in any capacity, your comfort level with money shows up in your results. Your confidence (or discomfort) around money influences how you sell, how you serve, and what kind of clients you attract.

This episode will help you start uncovering where your beliefs are blocking your growth—and how you can begin to shift them.

Ready for the Next Step? Emily is co-hosting a brand new 3-day masterclass series: The Money Method That Sells. This is for entrepreneurs, coaches, and leaders who want to confidently lead conversations about money, support clients through their own blocks, and finally drop the shame and “weirdness” around financial topics. Click here to learn more and sign up. (Special pricing available!)

P.P.S. Ready to go further? If you loved these Q&As, check out our brand new I Heart Money Certification. We’re training the next wave of abundance coaches—are you in? 

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BEHIND THE Brand

Hi, I'm  Emily

I'm just a girl from Ohio with really big dreams, but the truth is, I always knew I was meant for more. I know firsthand what it means to feel that you're not living the life that you want, and yet not know how to make it happen. To wonder with each passing day, when your life is finally going to "get good". I've been there. Since transforming my own life, I've gone on to help thousands of women just like you so you can finally achieve your true potential and ultimately, create a life that's better than your dreams. If I can do it, you can too.

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