Using Publicity and Media in Your Business to Impacting Millions

Emily Williams

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Are you ready to become the go-to influencer in your industry? Do you want to learn how to build heartfelt relationships and connections with even more people? This is possible for you even if you’re in introvert, living in a small city or not connected in any way — yet. In this episode of the IHML Show, we’re talking with Selena Soo, a publicity and marketing strategist for visionary entrepreneurs, experts, and authors who want to reach millions with their message. Selena shares how her quarter-life crisis led her to the world of personal development, where she quickly became a connector for people and causes she believed in.

Driven by her passion to help, Selena tells us how she moved past her fears of being in the spotlight, nurtured amazing connections with other influencers and quickly built a seven-figure business. Through her signature program, Impacting Millions, she helps driven entrepreneurs to share their story, ideas and expertise in a way that creates credibility, buzz and even more impact in the world. So if you’re ready to build long-lasting relationships with the media and other influencers in an authentic way, reach millions with your message and get more media attention, this episode is for you!

During this episode, we’re going to cover…

  • How you can go above and beyond in creating relationships, simply by communicating with those you admire
  • How sensitivity and empathy can be used as a strength in your business
  • Tangible ways you can build genuine connections and relationships with other influencers (and why publicity is so important for business owners in the first place!)
  • How taking action can help you develop confidence
  • Accessible, high-impact opportunities you can take to build publicity and create a movement
  • All the incredible details about Selena’s program, Impacting Millions

One of my favorite quotes from this episode is this:

Not every email needs to have an outcome in terms of like ‘Can we get on the phone?’ or ‘Can we make this happen?’ Sometimes it’s just saying, ‘I appreciate the work you’re doing. I’ve been thinking of you, I think you’re awesome. Would love to connect later this year.’ Whatever it is. You just wanna take the first step to reach out and get on their radar and be positive and friendly.” – Selena Soo


Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts and authors who want to reach millions with their message. She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena’s clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers. Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way. Selena has been featured in magazines and websites like Forbes, Fast Company, Inc, Business Insider, Entrepreneur, Success, and the Huffington Post. She has has been a guest on podcasts like Entrepreneur on Fire, Smart Passive Income and Mixergy. She lives in New York City.



Tune into the I Heart My Life Show with Success Coach Emily Williams to learn how to design a life you love, manifest more success and wealth, move past fear and blocks and create joy in your life and business. Emily and her world-renowned guests will help you create a life that’s better than your dreams and give you tangible action steps to get there — quickly. She’ll cut through the fluff and share what’s worked for her and the world’s most successful people. She believes that success is an inside job — not just about another strategy. The I Heart My Life Show will help you finally heart your life, experience extraordinary success, make more money, live according to your own desires and give you permission to go after what you really want.

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